Memes mocked the new model, analysts questioned its appeal and investors sold the automaker’s stock. A former Ferrari chairman warned of “the destruction of a legend.”
For help designing the fully electric car, Ferrari turned to the agency founded by Jony Ive, Apple’s former design chief, and the industrial designer Marc Newson.
As China’s economy slows, consumers are increasingly turning to domestic luxury products, challenging the dominance of long-established European brands.
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