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Trump’s MAGA brand dominates Georgia primary night

The MAGA takeover of the Georgia GOP is nearly complete.

The old-guard of the Republican Party in Georgia has fallen after withstanding MAGA’s furor since 2020, replaced by a new breed of candidates — up and down the ballot — closely aligned with President Donald Trump.

On Tuesday, the Trump allies marched on: Trump-backed Lt. Gov. Burt Jones clinched a spot in the gubernatorial runoff on Tuesday alongside billionaire Rick Jackson, who told supporters he’d govern like the president “with a southern tone.” In the GOP Senate primary, Rep. Mike Collins, a staunch MAGA ally, advanced to a runoff. And House candidates Jim Kingston, Houston Gaines and Clay Fuller won their races by wide margins, boosted by the president’s endorsement.

Meanwhile, longtime Trump antagonists — especially those who denied the 2020 election was “stolen” — lost their primary battles: Secretary of State Brad Raffensperger, Attorney General Chris Carr and Gabriel Sterling, a former top Raffensperger aide.

The results offered the clearest sign yet that Georgia Republican voters increasingly want their political future tied to Trump-style politics and messaging — a shift in one of the nation’s premier battlegrounds that could shape elections in 2026 and beyond.

“It's key to success in a Republican primary in Georgia today to either have the president's endorsement or be able to make the case to voters that you're certainly a Trump-aligned candidate,” said Georgia Republican Party chair Josh McKoon, a loyal Trump ally.

Candidates like Raffensperger may now be “relics of the past,” said Chip Lake, a longtime Republican strategist who helped Jones’ campaign. “That doesn't mean they're bad human beings, it just means that their style of politics is not consistent today with where the base of the party is.”

But hugging Trump that tightly in the primary has proved lethal for some Republicans in the general election, and Democrats in Georgia hope 2026 will echo the GOP’s 2022 election losses.

The Republican Party in Georgia, like in other states, has been drifting more and more toward a full-throated populist approach during the Trump era. But the old guard led by outgoing Gov. Brian Kemp (R) as well as Raffensperger and Carr managed to hold on through the 2022 midterm primaries against a number of Trump-backed challengers, delaying the hard MAGA takeover that occurred in many other states earlier on. The sharp shift this cycle comes as the GOP pushes for more resources and attention in the key swing state.

Now, some GOP strategists increasingly view aligning with Trump not just as an ideological litmus test, but as a practical necessity — especially as Trump’s political operation sits on  roughly $300 million in campaign funds. 

“It is good for the state of Georgia to choose these MAGA-aligned candidates in that the president has a huge war chest, and that war chest can be utilized for candidates that he likes,” said one Georgia-based Republican strategist granted anonymity to speak candidly about the state’s dynamics.

Across the state’s marquee Senate and governor’s primaries, the winning GOP candidates all embraced Trump’s brand. The expensive and rancorous primary for the governor’s mansion quickly evolved into a contest over who best carried the MAGA mantle — Jones, who has the president’s explicit support, or Jackson, who tried to convince voters that he, too, was closely aligned with Trump.

Trump has stayed out of the Senate primary so far, but the candidates still raced to align with his movement. Collins, a hardline immigration hawk and loyal Trump ally on Capitol Hill who appeared at a rally with Trump earlier this year, said that he is “unapologetically Pro-God, Pro-Trump, Pro-2nd Amendment, Pro-Strong Military” after advancing to the runoff.

Even former football coach Derek Dooley — Kemp’s handpicked candidate who will face off against Collins in the June runoff — leaned into his status as an outsider (à la Trump) and adopted a “Georgia First” pitch.

“We haven't made any attempts to alienate Trump whatsoever. Derek supports the agenda. He's made it clear through the debate and multiple interviews that he supports the president,” said a senior Dooley adviser, who was granted anonymity to speak openly about the race, prior to Election Day.

It’s a notable gamble for a party that was punished during the 2022 midterms for nominating hardline MAGA candidates across the country — including former football star Herschel Walker for Georgia Senate — who later lost in key races. This midterms cycle appears to be trending much harder toward Democrats, given Trump’s low approval ratings, voters’ concerns with the economy and the unpopular war in Iran.

Democrats are more than eager to tie Republicans to the president. Devon Cruz, a spokesperson for the Georgia Democratic Party, said in a statement that the Senate runoff will leave Collins and Dooley “terminally inseparable” from Trump.

Still, Tuesday’s results underscored how Trump’s dominance is increasingly shaping which Republicans can win statewide primaries in key races. And it’s not just in Georgia.

Rep. Thomas Massie (R-Ky.), who has long been a thorn in the president’s side, lost his seat to a Trump-endorsed challenger in a bitter retributive campaign. Louisiana Sen. Bill Cassidy was ousted by the president’s favored candidate. Trump vanquished a majority of the Indiana Republicans who bucked him on redistricting. And he finally backed Texas Attorney General Ken Paxton for the Senate race after deeming Sen. John Cornyn to be an insufficient ally.

“The party has completely changed in 50 states,” Lake, the Republican strategist, said. “It looks nothing like it did a decade ago, and it looks absolutely nothing like it did 15 years ago.”

“We're a party that's a lot different, that's got a sharper focus, that's willing to fight more, " he added.

Raffensperger, who had become the biggest icon of standing up to the president, acknowledged to reporters following his loss that conspiracies about the 2020 election – despite no evidence to support any claims of fraud – helped tank his chances with Republican voters.

But he stopped short of blaming Trump’s grip on the party on his failure to advance in the runoff: “I just think terms are up, and so it's a changing of the guard and turning over a new leaf,” he told reporters after his election loss. “We'll have new people with new plans, new hopes, new visions, and we're going to see where it goes.”

© Illustration by Lauren Bulbin/POLITICO (source images via iStock)

Fears over who can win in 2028 are already surfacing among Democrats

NEW YORK — A fear of losing again is already shaping how Democrats think about 2028.

Chants of “run again!” reverberated through the packed room as Kamala Harris spoke Friday at the National Action Network convention, a gathering of Black voters, lawmakers and power brokers that saw drop-ins from a steady stream of potential presidential candidates. But several Black attendees openly questioned whether anyone other than a straight, white man can win the White House.

“The Democratic Party, they're going to have to consider … who can win? Who can win, Black, white, who can win?” the Rev. Kim Williams, 63, a New Yorker and registered independent said in an interview.

“I don't think [the country is] ready for another different type of person,” said Annette Wilcox, a 69-year old New Yorker.

It’s an open question the party is grappling with in the wake of Harris’ decisive 2024 loss to President Donald Trump. Conversations with a dozen people on the sidelines of the Rev. Al Sharpton’s gathering found some lingering concerns that America remains too bigoted — and that as a result, the desire to diversify the highest reaches of government is in tension with the desire to win.

In interviews, several of the prospective 2028 Democrats themselves argued that anyone can win. They poured into the midtown Manhattan ballroom over the week to build their relationships with Black voters for what became a barely-hidden shadow primary.

Sen. Ruben Gallego, a first-term Democrat who won statewide in Arizona despite Harris losing the state, told POLITICO on the sidelines of the convention that the party shouldn’t let fear narrow who ultimately runs.

“If you got stuck into this idea of what an ideal character is … you could potentially miss some really great talent,” said Gallego, who leaned intohis identity as a Latino veteran in his 2024 campaign.

Maryland Gov. Wes Moore, another possible 2028 candidate, said that he doesn’t “know many people back in 2022 who thought that an African American who had never held political office in his life was gonna be the next governor of Maryland.”

“People want to know, does your message meet a moment,” he added.

On stage with Sharpton on Friday, Harris seemed to agree. She made her most explicit overture at running again for the presidency, telling the audience she was “thinking about it” — to loud cheers and applause. Her appearance at the convention energized an otherwise largely staid event.

But even Harris, the first Black and South Asian woman to become vice president, has tacitly acknowledged the limitations of the country.

In her latest book, she divulged that former Transportation Secretary Pete Buttigieg — another 2028 contender who also made a pit-stop at NAN — was her top vice presidential pick in 2024. But she didn’t select him because she didn’t believe the country was ready for both a woman of color and a gay man in the White House.

A spokesperson for Harris declined to comment.

Some women, from former first lady Michelle Obama to various convention attendees disappointed by Harris’ 2024 loss, have said the U.S. isn’t ready for a female president.

“I believe the current climate of this country is not ready for a Black woman as president,” Aaliyah Payton, 30, a middle school teacher in the Bronx, said while waiting to see Harris speak on the third day of the convention in a line that spanned far outside the convention room.

“If Kamala Harris is running as a Democrat, and there is another white man also running as a Democrat, she would have a tough time winning,” said 60-year-old Donna Carr, who lives in New Jersey. “It’s a man’s world.”

“I’m not going to lie, it may be too soon,” said 27-year-old New Yorker Justina Peña when asked if Harris should run again.

The same handwringing roiled the 2020 Democratic presidential primary, and voters ultimately selected Joe Biden — a more moderate straight white man — to block Trump from winning a second consecutive term.

The debate within the Democratic Party over what kind of candidate is electable played out again most recently in Texas, where the Democratic Senate primary was defined by tensions over race and concerns over which candidate could unify enough Democrats, independents and disillusioned Republicans to flip the red state. Voters chose seminarian James Talarico, a white man, over political firebrand Jasmine Crockett, a Black woman, in the end.

“We saw it with the race with Crockett, and I saw a woman say she wanted to vote for Crockett, but she knew she could not win against [a] white male Republican,” said Williams, the 63-year-old reverend.

Now, those conversations are already emerging for 2028 before a single Democrat has officially announced a bid for the White House. The question over 2028 ambitions hovered over Moore, Gallego, Harris, Buttigieg, Illinois Gov. JB Pritzker, Pennsylvania Gov. Josh Shapiro and California Rep. Ro Khanna this week — and while nobody said they officially are, nobody ruled it out. Kentucky Gov. Andy Beshear and Arizona Sen. Mark Kelly are slated to speak on Saturday.

Buttigieg has dismissed concerns over his viability, including in a direct response to Harris’ revelation of why she didn’t choose him as a running mate in 2024.

“My experience in politics has been that the way that you earn trust with voters is based mostly on what they think you’re going to do for their lives, not on categories,” Buttigieg told POLITICO in a September interview.“Politics is about the results we can get for people and not about these other things.”

Some of the Black voters at the conference similarly expressed frustration with the idea that candidates’ identities should be a consideration in the looming 2028 primary.

“My concern — biggest concern — is when we get into a crisis like this in this country, people want to go to the ‘center,’ which usually is right of center in my view. A lot of people get kind of left out,” said Wilcox, the 69-year-old New York voter.

“In my experience, or history I've had with the Democratic Party, I feel like when that happens, Black people get tossed to the side.”

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© Getty Images

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