Bitcoin Is Luring More Companies and Their Cash NYT | Top Stories By: David Yaffe-Bellany and Joe Rennison 8 January 2025 at 18:00 It is a sharp pivot away from the cautious approach of the traditional corporate treasury, normally charged with safeguarding cash rather than chasing higher returns. © Grant Hindsley for The New York TimesJoe Davy, the founder and chief executive of Banzai, a marketing firm, said it “makes sense” to spend up to 10 percent of the company’s cash on Bitcoin.