Trump Family Profits Even With Tepid Launch of Crypto Tokens NYT | Top Stories By: Eric Lipton 2 September 2025 at 06:56 World Liberty Financial’s cryptocurrency token fell short of investors’ hopes. But a previous deal paved the way for a payment to the Trump family of potentially hundreds of millions of dollars. © Eduardo Munoz/ReutersEric Trump and Donald Trump Jr. outside the Nasdaq building in New York last month.