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Patagonia Changed the Apparel Business. Can It Change Food, Too?
7 September 2025 at 17:00
The outdoor apparel maker from California wants to fix farming. The first challenge is convincing consumers to think of it for sardines and beer.
Luke Peterson, of A-Frame Farm, holding Kernza, a type of wheatgrass that Patagonia Provisions is using, in a field outside of Dawson, Minn.
© Tim Gruber for The New York Times
