Ron DiMenna, Ron Jon Surf Shop Founder, Dies at 88 NYT | Top Stories By: Jeré Longman 23 September 2025 at 05:42 As the founder of a national chain, he was a key figure in surfing’s expansion into mainstream culture, with a life said to be “the stuff of folklore.” © Education Images/Universal Images Group, via Getty ImagesRon Jon’s flagship store in Cocoa Beach fills 52,000 square feet and bills itself as the world’s largest surfing shop.