Tree farmers and the marketing group that supports them want more Americans to buy live-cut trees. A new Home Depot ad gave them holiday hope.

© Amanda Lucier for The New York Times

Executives on a DealBook Summit task force panel said fear was not the way to build teams capable of navigating difficult times.

Being a smart consumer has never been easier. Influencers and the fashion industry are all taking advantage of that.

From Sweden to Brazil, six small companies talk about how they are communicating with their U.S. customers amid uncertainty over Trump’s changing tariffs.

In a deal valued at $4 billion, Boyu Capital will acquire a stake in the coffee giant’s 8,000 stores in China.