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Today — 2 April 2026Main stream

每天烧 120 万亿 Token,这是 AI 圈最新的凡尔赛

By: 李超凡
2 April 2026 at 17:59

今天,火山引擎公布了一个数据,豆包大模型日均 Token 使用量突破 120 万亿。

三个月前,这个数字是 60 万亿。2024 年 5 月豆包大模型刚发布的时候,是现在的千分之一。

120 万亿 Token 是什么概念?

按 3 月国内主流大模型约 2-4 元/百万 Token 的输入价格粗算,这意味着每天有 3 到 5 亿元在 GPU 上燃烧。一年下来就是千亿级支出,相当于烧掉网易一整年的营收(网易 2025 年全年净收入 1126 亿元)。而这只是一家公司、一个模型平台、一天的量。

这个数字放在更大的盘子里看更有意思。

3 月 23 日,中国发展高层论坛 2026 年年会披露:今年 3 月,中国日均 Token 调用量突破 140 万亿,对比 2024 年初的 1000 亿,两年增长超千倍。同月,中国 AI 大模型周 Token 调用量连续三周超越美国。OpenRouter 数据显示,3 月第三周全球 AI 大模型总调用量 20.4 万亿 Token,中国占了 7.359 万亿,全球份额 36%。

晚点 LatePost 此前报道过另一个细节:全球日均 Token 消耗量超过 100 万亿的公司,只有三家。OpenAI,Google,字节跳动。

更值得琢磨的是,OpenAI 和 Google 的 Token 消耗来自全球市场,而字节跳动的主要来自中国。一个以国内市场为主的平台,Token 吞吐量已经和两个全球化巨头平起平坐。海外部分还在爬坡。

火山引擎总裁谭待拆解了增长背后的两个引擎:AI 视频创作爆发,AI 智能体加速普及。

这两件事在过去三个月同时「人传人」了。

▲ 火山引擎总裁 谭待

龙虾来了,Token 的烧法变了

OpenClaw 爆火之后,所有人都在谈 Agent。一只「龙虾」让整个行业意识到:Agent 时代的 Token 消耗逻辑跟聊天时代完全不同。

以前你跟大模型对话,一问一答,几百个 Token 就够。现在一个 Agent 要自己思考、规划、调工具、检查结果、出错了还得自我纠正,一个复杂任务跑下来,Token 消耗是普通对话的几十甚至上百倍。

火山引擎自己的 ArkClaw 就是个缩影。秒级配对飞书,微信、钉钉、微博也能接入,升级了网盘做端云协同。每一个「自动」的背后,都是 Token 在高速流转。

谭待提了一个判断:企业用好 Agent 的关键是三件事,模型、安全、技能(Skills)。

模型是 Agent 的大脑,今年 2 月发布的豆包大模型 2.0 在视觉理解上已经跻身全球第一梯队,国内第一。安全是底线,火山引擎刚拿下信通院「智能助理智能体产品可信能力认证」和「安全防护产品有效性认证」双认证,国内唯一。

但光有聪明的脑子和安全的笼子还不够,Agent 得有手有脚,能干活。Skills 生态的广度直接决定了 Agent 能力的天花板。

这也是当天另一个重磅消息的背景:OpenClaw 创始人 Peter Steinberger 和火山引擎共同宣布,双方共建的 ClawHub 中国镜像站(mirror-cn.clawhub.com)正式启动运营。

之前国内开发者用 ClawHub 上的 Skills,经常遇到访问慢、不稳定的问题。镜像站解决的就是这个痛点:高频访问不再卡,Skills 更新能及时同步。Peter Steinberger 甚至在发布现场用「龙虾」生成了一段视频来宣布这个消息。

在火山引擎平台上,累计 Token 使用量超过一万亿的企业客户,已经从去年底的 100 家增长到 140 家。三个月多了 40 家「万亿俱乐部」成员。

Seedance 2.0 开放公测:企业级视频生成有了「安全底座」

同一天,火山引擎还宣布 Seedance 2.0 面向企业用户正式开放 API 公测。

Seedance 2.0 是视频生成领域的全球 SOTA 模型,但让它对企业真正可用的,不只是生成质量。火山引擎为它建了一套覆盖全流程的肖像与版权安全标准,从输入素材的合规校验,到生成过程中的肖像权保护,再到输出内容的版权风险拦截。Deepfake、侵权这些让企业法务部夜不能寐的问题,在模型层就做了拦截。

这套安全机制覆盖视频生成涉及的各种模态和创作前后的全部环节。说白了,火山引擎选择在模型最火的时候,先把安全门焊死,再把 API 钥匙交给企业。

对企业来说,这解决的是一个很现实的问题:敢用。 品牌广告、电商视频、营销物料,这些场景对版权和肖像的敏感度极高。没有安全兜底,性能再强企业也不敢大规模接入。

谭待描述了企业 Agent 建设的两条路径:敏态和稳态。 敏态 Agent 像 ArkClaw,是员工的「创新试验场」,让每个 HR 变成更好的 HR,让每个分析师变成更好的分析师。稳态 Agent 则把验证过的最佳实践流程化、规模化,嵌进合同交易、生产管理这些容不得幻觉的场景。

两条线不是二选一,是一个飞轮:个体创新在 ArkClaw 里激发,沉淀到 HiAgent 变成组织能力,再通过 Skill 和 API 反哺给每个一线员工。

120 万亿背后, Token 工厂崛起

黄仁勋最近定了个调,到 2027 年,全球计算需求将突破 1 万亿美元。他说 Token 是新时代的基础货币,数据中心不再是存储文件的仓库,而是生产 Token 的工厂。

那接下来就必须追问一个问题:谁在为这些 Token 买单?

火山引擎平台上 140 家企业的累计调用量破万亿,换个角度想,AI 的成本结构正在从「一次性买模型」变成「按呼吸计费」。而 Token 价格,正在暴涨。

过去一个月,涨价的消息像多米诺骨牌一样接连倒下。

智谱一个月内两次调价,GLM-5-Turbo 涨 20%,GLM Coding Plan 中国区涨 30%、海外涨超 100%,一季度 API 整体定价较上一代提升 83%。智谱 CEO 张鹏在业绩说明会上说了一句意味深长的话:涨了 83%,调用量还是增长了 400%,供不应求。

此外,3 月 18 日同一天,阿里云和百度智能云同时发布涨价公告,AI 算力产品上调 5%-30%,存储涨 30%。腾讯云更早一步,3 月 13 日就调整了智能体开发平台的计费策略,部分模型涨幅超过 4 倍。

再往前看,亚马逊 AWS 1 月对机器学习容量块涨价 15%,谷歌云也在同期悄悄调高了数据传输服务价格。

国内三大云巨头加上海外两大巨头,在同一个季度里集体涨价,不是偶然。 有人算过一笔账:OpenClaw 用户的单日人均 Token 消耗量是传统聊天用户的 20-50 倍。

当海量用户同时把 Agent 跑起来,需求端的增速远远跑在了供给端前面——GPU 产能、电力、数据中心,都需要夯实基础。黄仁勋说 Token 是基础货币。但货币可以存,可以囤,可以等升值。Token 不行。Token 生产出来的那一刻就被消耗掉了,更像电力。

而电力这个词,从来都不只是技术问题,谁控制了发电和输电,谁就拿到了定价权。电网要受监管,通信要发牌照。Token 呢?现在还没有人回答这个问题,但每个厂商都想成为答案。

#欢迎关注爱范儿官方微信公众号:爱范儿(微信号:ifanr),更多精彩内容第一时间为您奉上。

日法首脑在联合声明中谴责以色列 - RFI - 法国国际广播电台

2 April 2026 at 17:45
02/04/2026 - 11:42

日本时间4月1日18时起,约2小时10分钟内,日本首相高市早苗与作为正式工作访问宾客访日的法国总统马克龙举行了日法首脑会谈。随后,双方举行了日法首脑联合声明签署仪式、联合记者会以及工作晚宴。

针对法国拒绝运送针对伊朗军事行动的军需物资的美军飞机飞越其领空,遭到美国总统特朗普批评一事,马克龙于1日对记者表示,美国并未就该行动事先征求法国的意见,法国也未参与其中。

两国领导人在讨论目前的伊朗局势时没有直接批评美国与以色列,但在联合声明中对约旦河西岸以色列定居者针对巴勒斯坦平民的暴力行为的急剧增加表示严重关切,并表示反对包括约旦河西岸定居活动在内的一切违反国际法的单方面行为。

两首脑在联合声明中指出:两国领导人就中东局势进行了磋商。双方重申,伊朗绝不能拥有核武器,并强调通过对话解决该问题的重要性。

两国领导人对该地区局势恶化表示极为严重的关切,包括人员伤亡和财产损失在性质和地理范围上的扩大,以及对能源稳定供应造成的重大影响。

此外,双方再次确认,为促使局势尽早降温,持续开展外交努力至关重要。

在此背景下,两国领导人强烈要求伊朗立即停止对波斯湾非武装商船的攻击、对包括邻国石油和天然气设施在内的民用基础设施的攻击,以及威胁通过霍尔木兹海峡航行的民用船只安全的行为。同时,双方表示愿意为确保霍尔木兹海峡安全通航作出适当贡献。在这一背景下,双方回顾了2026年3月19日发表的有关霍尔木兹海峡的法、英、德、意、荷、日六国联合声明。

关于黎巴嫩问题,两国领导人表达了防止局势进一步升级,并支持政治解决,以避免黎巴嫩人民被进一步卷入其并不希望发生的战争的意志。双方重申支持黎巴嫩政府为加强主权所作的决定,并呼吁以色列尊重黎巴嫩的领土完整。

两国领导人还重申,将根据相关安理会决议及《纽约宣言》,致力于实现全面、公正和持久的和平以及“两国方案”。同时强调,在整个加沙地带,有必要通过联合国及其机构和国际组织等渠道,依据国际人道法,迅速、安全、不受阻碍且持续地大规模提供人道援助。双方再次对针对巴勒斯坦平民的定居者的暴力激增表示严重关切,并反对包括约旦河西岸定居活动在内的一切违反国际法的单方面行为。

4月1日, 正在访日的马克龙在接受NHK采访时表示:“关于美国和以色列发起的这项军事行动,法国事先没有被征求意见,也没有参与,这是毫无疑问的事实。”他并补充说,这一立场自对伊朗军事行动开始以来一直没有改变。

Explosions at Burundi ammunition depot kill 13 civilians - army

2 April 2026 at 14:15
AFP via Getty Images Five pieces of black shrapnel lie on a dusty groundAFP via Getty Images
Remnants of munitions have been discovered in impacted areas of the city

At least four people have been killed by a series of powerful explosions at an ammunitions depot in Burundi's largest city, Bujumbura, local residents have told the BBC.

The blasts erupted late on Tuesday at the facility, located in the suburb of Musaga, due to an electrical fault, an army spokesperson said.

Shrapnel and debris were propelled more than 5km (three miles) and several houses in nearby districts were destroyed by the force of the explosions.

The authorities have not yet provided any casualty figures but family members and eyewitnesses told the BBC of four separate deaths in the city. The AFP news agency quotes security sources as saying that dozens of people had died.

One woman told BBC Gahuza that a relative, who had been detained at Mpimba Central Prison, had died after a bomb hit the facility.

Numerous inmates at the prison, which is located near the ammunitions store, are reported to have been injured.

In the north-eastern neighbourhood of Gisandema, witnesses told BBC Gahuza that a bomb had destroyed a house and killed a domestic worker.

The authorities have said they cannot yet comment on the number of casualties as they are still assessing the extent of the damage.

The explosions sent plumes of smoke rising above the city, sparking panic in the city of more than a million people.

President Evariste Ndayishimiye, in a message on X, expressed his condolences to all Burundians, adding that the authorities are "here to help".

More BBC stories about Burundi:

Getty Images/BBC A woman looking at her mobile phone and the graphic BBC News AfricaGetty Images/BBC

Go to BBCAfrica.com for more news from the African continent.

Follow us on Twitter @BBCAfrica, on Facebook at BBC Africa or on Instagram at bbcafrica

特朗普再次抨击法国总统:称马克龙“被妻子欺负”, 并透露曾在霍尔木兹海峡问题上请求法国协助但未收到满意的回复 - RFI - 法国国际广播电台

2 April 2026 at 17:15
02/04/2026 - 10:48

美国总统特朗普在周三(2月3日)晚的一次新闻发布会上再次讽刺法国总统马克龙,并对双方之间的通话表达不满。

这次发言发生在他向全美发表讲话数小时前。特朗普声称这位法国领导人“被妻子欺负,而且刚刚从挨了一记打在下巴上的耳光中恢复过来”。特朗普此言显然是指2025年5月马克龙在东南亚访问期间,马克龙和第一夫人布丽吉特的“家庭纠纷”事件。

当时,马克龙的专机在越南河内机场停机坪上打开舱门时,美联社拍摄的画面显示,马克龙的身影出现在机舱内。就在这时, 布丽吉特的双臂突然出现(虽然她并未完全露面),她迅速抬起双手,似乎轻轻地打了总统一巴掌。马克龙似乎有些惊讶,微微后退,但很快调整情绪转身挥手致意。随后,法国总统夫妇走上舷梯,马克龙按照惯例向妻子伸出手臂,但她没有挽住马克龙。这一视频曾在社交媒体上疯传,随后马克龙被迫否认与妻子存在任何“家庭纠纷”,他还指责是“俄罗斯人”和“极端分子”不择手段地攻击他。这位美国总统频频发表颇具争议的言论,这一次他再次公开提起这件事讽刺马克龙。

值得注意的是,在同一次发言中,特朗普还表示,他曾请求法国协助缓解霍尔木兹海峡的紧张局势,截至目前,该海域仍然处于封锁状态,油价飙升导致全球经济承压。特朗普说自己曾这样询问法国总统:“埃马纽埃尔,我们希望你们能在海湾地区提供一些帮助,即使我们正在消灭坏人并摧毁弹道导弹。你能立即派遣军舰吗?”然后他在白宫的这次新闻发布会上表达了对这通电话结果的不满。

特朗普还暗示,美国为保障这条关键航道安全所做的努力并未得到欧洲盟友足够支持。他讽刺说:“他们很多人都说:‘等战争结束我们会在那里。’我就是这样认识北约的。如果真的发生重大危机,北约是不会出现的。”

这些言论延续了特朗普一贯对欧洲盟友的批评立场,认为他们在防务方面过度依赖美国。

Inside the blame game roiling Georgia's GOP Senate primary

Republicans once saw Georgia as the crown jewel of their Senate pickup opportunities. They’re now blaming each other as the GOP primary unravels into an intraparty brawl that could cost them their chance of defeating Democratic Sen. Jon Ossoff.

The party is grappling with a crowded field, no dominant front-runner, no endorsement from President Donald Trump — and the reality that the May 19 primary will very likely extend into an expensive, bruising mid-June runoff.

Rep. Mike Collins (R-Ga.), a close Trump ally, leads in public polling, with fellow Rep. Buddy Carter (R-Ga.) and Gov. Brian Kemp-endorsed former football coach Derek Dooley battling for second. But a large share of voters remain undecided, underscoring how fluid the race is. Meanwhile, incumbent Ossoff — who faces no primary challenge of his own — is keeping his powder dry and has amassed a formidable eight-figure campaign war chest ready to deploy in the general election.

ATLANTA, GEORGIA - OCTOBER 15: Rep. Mike Collins (R-GA) speaks before Republican presidential nominee, former U.S. President Donald Trump during a campaign rally at the Cobb Energy Performing Arts Centre on October 15, 2024 in Atlanta, Georgia. With early voting starting today in Georgia both Trump and Democratic presidential nominee, Vice President Kamala Harris are campaigning in the Atlanta region this week as polls show a tight race. (Photo by Kevin Dietsch/Getty Images)

“If Ossoff could write a playbook for how he wants this primary to go, this is exactly it,” said a GOP operative, who, like others interviewed for this story, was granted anonymity to speak candidly about the race’s dynamics. They said that Georgia is like a "red-headed stepchild" not getting any attention from Washington.

Republicans point to several unforced errors that got the party to this point. Some say their current challenges were set in motion last year, when they failed to convince the state’s popular outgoing GOP governor, Kemp, to run for Ossoff’s seat. Others point to a lackluster effort by the National Republican Senatorial Committee to recruit a stronger crop of candidates or unify the field. Many also fault Trump and Kemp, who have had a sometimes-testy relationship, for failing to agree on a candidate they both could support to avoid a costly primary.

“It's not ideal that it looks like it's going to runoff,” said Cole Muzio, president of the conservative Frontline Policy Council. “There was so much talk about Kemp and Trump getting together and finding a nominee together, landing the plane on one person. I'm not going to try to sort out what happened with that, but a unity nominee would have been ideal.”

The early finger-pointing that has emerged in conversations with a dozen GOP strategists and officials in Georgia reflects their deep frustration with the state of their primary — and their chances of holding onto the Senate majority. The party is fending off competitive Democratic candidates in several red states as voters sour on Trump's agenda, making flipping Georgia even more of a priority.

"It's a mess that could have been much less messy if they had figured this out six months ago," said a second Georgia-based Republican strategist unaffiliated with any campaign. "Everybody's resigned to this going to May and then a June runoff and then pick up the pieces after that."

Early general election polling shows Ossoff leading all three potential GOP candidates in a head-to-head matchup. After five years in the Senate, he has built a formidable political operation, churned out razor-thin statewide wins and amassed a sizable fundraising cushion.

“Jon Ossoff has $24 million. Jon Ossoff is on TV all of the time, carefully articulating his positions, grilling Tulsi Gabbard — really being methodical,” said Ryan Mahoney, a GOP strategist unaffiliated in the race. “He has tons of resources — great name ID, a lot of exposure — while the Republicans are fighting against each other, trying to see who can break out and ultimately be the nominee.”

“He's just in a great position,” Mahoney noted.

Still, several Republicans say they’re confident about their prospects in a state that Trump won in 2024, and they expect money and outside support to dramatically ramp up once their nominee is decided.

“Republicans created this problem. We created this problem and it's not any one person,” the second GOP strategist said. "I still think a Republican can win, I just think we're making it way harder.”

With around 40 percent of likely GOP primary voters still undecided, according to recent public polling, the Senate candidates have been jockeying for Trump’s blessing — an endorsement that could be pivotal in deciding the future of the race.

All three candidates have engaged with the White House directly. In an interview with conservative host Clay Travis’ Outkick podcast, Dooley said he met with Trump in the Oval Office last year and had a “very engaging conversation.” Carter, for his part, told POLITICO in a brief interview that his campaign continues “to talk to the administration” about the race. Collins and the president have also met and discussed the race, according to a person familiar with the conversation. In February, Collins appeared onstage with the president during an event in Rome, Georgia, focused on Trump’s economic agenda.

PEACHTREE CITY, GEORGIA - AUGUST 21: Rep. Buddy Carter (R-GA) speaks to supporters of President Donald Trump at an event hosted by Vice President JD Vance on August 21, 2025 in Peachtree City, Georgia. Vance will be promoting the benefits of Trump's One Big Beautiful Bill. (Photo by Megan Varner/Getty Images)


Collins’ campaign recently released a lengthy memo outlining his argument for why the field should coalesce him around the primary. “[Democrats] are watching Republicans turn what should be the best pickup opportunity of the midterms into a needless intraparty squabble that wastes time and resources,” the memo reads. “Instead of spending the majority of 2026 focused on defeating Jon Ossoff, Republicans are on track to not be unified until late June, after a runoff, leaving the Republican nominee only four months to raise money and campaign across the largest state east of the Mississippi to unseat the Democrat.”

Most outside groups have been waiting to line up behind a clear front-runner, though Club for Growth PAC, a major conservative super PAC, has already endorsed Collins’ campaign — an unusual step for a group that usually acts in lockstep with the White House’s political strategy.

The White House did not respond to a request for comment regarding Trump’s thinking about the primary or his conversations with the three candidates.

Then there’s the Kemp factor.

After the governor declined to run, Republicans feared the primary could become a proxy war between himand Trump, who’ve previously clashed over Trump’s insistence that the 2020 election in Georgia was fraudulent. That hasn’t quite played out, with the president staying out of the race so far. But Kemp’s decision to back Dooley, the former football coach, means it’s unlikely they’ll find common ground.

Dooley has no prior experience in politics. State voting records show the former coach did not vote in presidential elections in 2016 and 2020 — attack fodder for his opponents as they seek Trump’s endorsement. (He did vote for Trump in 2024.)

“It's no secret that the profile of a candidate that President Trump would prefer is much different than the profile of a candidate that Governor Kemp would prefer,” said a third local GOP strategist, who is unaffiliated in the race. “The nexus between those two just made it very hard, if not impossible, to come out with a consensus candidate.”

Garrison Douglas, a spokesperson for Kemp, doubled down on the governor’s support for Dooley in a statement and said he isn’t “wasting time worrying about the complaints of anonymous consultants.” Dooley spokesperson Connor Whitney said he’s confident Georgia voters will “choose the only political outsider in this race — not another stale D.C. politician.”

PEACHTREE CITY, GEORGIA - AUGUST 21: Former football coach and Republican candidate for US Senate Derek Dooley speaks to supporters of President Donald Trump at an event hosted by Vice President JD Vance on August 21, 2025 in Peachtree City, Georgia. Vance will be promoting the benefits of Trump's One Big Beautiful Bill. (Photo by Megan Varner/Getty Images)


Carter spokesperson Chris Crawford rejected the criticism of running a messy primary, saying that “only in Washington do consultants think voters choosing their nominee is a problem.”

Collins, in a statement, expressed confidence in his ability to win the primary, and added that his campaign “would welcome any help to ensure we could wrap this up in May and get on to the main event."

With Georgia in a holding pattern, some local Republicans worry that Washington’s attention is drifting toward Michigan, where former GOP Rep. Mike Rogers has unified the party — and the president — around him in the state’s key battleground Senate race as a trio of Democrats battle it out in their own messy primary.

“There's offense and defense. I think on offense, [Georgia] is still a top race. I think the only difference is that Michigan is a clear field. Rogers is ready to roll. He's raising money. Dems have a mess on their side over there,” said one national Republican familiar with the party’s midterm strategy, who was granted anonymity to discuss behind-the-scenes planning.

Still, the person said they believe Georgia remains competitive, particularly if Republicans unify.

In a statement, Nick Puglia, a spokesperson for the NRSC, said Ossoff “is the most vulnerable incumbent on the map” and Georgia “has been and remains a top state for Republicans to expand President Trump’s Senate Majority.”

But Republicans in the Peach State are skeptical.

“I sense from some Republicans a feeling that maybe Michigan is a better opportunity, and of course, one of the reasons … for that is, ‘well, the field’s been cleared,’” said a fourth GOP strategist in Georgia.

“It feels like D.C. is shifting to Michigan because of a problem that they could solve today,” said the second Georgia-based GOP strategist.

💾

© Getty Images

Dream of space travel reignites with journey to circle the Moon

2 April 2026 at 11:09
Watch the moment Artemis II blasts into space on historic mission

Nasa's Artemis II mission thundered away from Florida's coast, taking its four crew members on their historic journey to circle the Moon.

There was a deep rumbling as a sheet of brilliant white flame suddenly erupted, momentarily engulfing the whole launch pad as the mightiest rocket Nasa has ever built rose into the sky.

Nasa's Space Launch System (SLS) majestically crept upwards - slow at first, then gathering pace, riding on two blinding pillars of flame that crackled and roared with increasing volume until the rumbling was almost deafening, a sound we could feel in our bodies as we watched on in amazement, three miles (4.8km) away from the launch pad.

There were small cheers from those in the know as the rocket past the moment of maximum danger - one minute and 10 seconds into the launch. This is where the pressure hits the rocket the hardest, and when engineers know that even a small structural weakness can be disastrous.

There was no weakness, and SLS arced out over the Atlantic like a fiery white angel, leaving a white smoky trail as the sound subsided and the spacecraft disappeared from view, shrinking to a single bright star as it chased the Moon.

Chip Somodevilla/Getty Images Artemis is taking off in the distant background, and people watch, many with tripods. The US flag flutters above them on a flag pole.Chip Somodevilla/Getty Images
Spectators are kept at a safe distance, but the deep rumbling of the rocket launch can still be physically felt

Afterwards, there was a giddy euphoria among staff at the Kennedy Space Center.

One person told me they felt quite emotional and another said they wanted to cry – no doubt a release of tension built up over the past few months when Artemis II came close to launch, but ended up being scrubbed for various reasons.

Tonight, though, Nasa employees were laughing and clapping - this is the moment that they have spent years working towards. There is still work to do, but for now they are bathing in the moment of triumph.

In the hour before take-off there were issues which threatened the launch.

They concerned the launch abort system, which enables Nasa engineers to eject the astronauts and blow up the rocket if there is a malfunction.

The countdown clock was held at 10 minutes while engineers resolved the problem. They worked quickly, but it was an agonising wait to see if the launch could still go ahead.

Then came the staccato rhythm of the calls by each engineer responsible for the rocket's critical systems: "booster, go", "GNC, go", "range, go" – each reply, a tiny release of tension and a build-up of expectation.

"Artemis II, this is launch director," said Charlie Blackwell-Thompson, the first woman to hold the position at Nasa.

"You are go for launch," she told the crew. "We go for all humanity", Commander Reid Wiseman responded.

Cheesy words in normal circumstances, but that was the moment our spines began to tingle and we knew we were about to witness history.

Gerardo Mora/Getty Images A group of people watches the launch, most holding phones or cameras up to the sky.Gerardo Mora/Getty Images
Many thousands of people gathered at viewing locations around the Kennedy Space Center in Florida to watch the launch

The Kennedy Space Center was built to send astronauts to the Moon, but that hasn't happened since 1972 when Apollo 17 blasted off. Today, the centre was back in business, doing what it was made for.

The press corps headed outside, where clouds that had threatened to cancel the launch had evaporated.

As the countdown clock restarted, the atmosphere turned to electric anticipation.

The four RS 25 engines and twin solid rocket boosters lit up, driving more than 8.8 million pounds of thrust into the Florida evening sky.

"God Speed Artemis II" Blackwell-Thompson said in another echo from the past. The same words were used in a launch from here in 1962 to send John Glenn, the first American to orbit the Earth, on his way.

NASA Four astronauts stand side by side inside a cramped white spacecraft or support module, wearing bright orange launch and entry suits with blue trim and mission patches. Their arms are folded confidently across their chests.NASA
On their way to the Moon: Commander Reid Wiseman, pilot Victor J Glover, and mission specialists Christina Koch and Jeremy Hansen

I have been lucky enough to see launches of the Space Shuttle to the International Space Station from the Kennedy Space Center. Those launches are almost as impressive in flight, surging into space with an enormous bang and rising at the speed of a bullet.

But the SLS launch was not only more beautiful, it meant much more: a moment full of emotion for all those who saw it, perhaps because it reminded us of what humanity can do when it comes together, or perhaps because we may be entering a new era of space travel.

In the 1990s, I had the opportunity to speak to Neil Armstrong, who, in 1969, became the first person to ever walk on the moon.

Our discussion came at a time when the dream of human space travel seemed to be over. I asked him whatever happened to that dream? He smiled and said "the reality may have faded but the dream is still there and it will come back in time".

Today was the day the dream returned.

Trump leaves key questions unanswered as he seeks to calm nerves over war

2 April 2026 at 11:22
Trump says US "on the cusp" of ending Iran war in televised address

President Donald Trump's address from the White House on Wednesday evening was - despite some speculation beforehand - largely a rehash of what he has been saying for days about the Iran war.

In a 20-minute primetime speech, he said the "core strategic objectives" of the US-Israeli military operation were "nearing completion" after a month of war and projected it would last another two to three weeks.

There were the usual threats against Iran, too, including a repeated pledge to bomb the country "back to the stone age".

If you were to copy and paste his posts on Truth Social over the last week or so, you would not be far off this address to the nation.

The president did attempt to persuade Americans of the merits of this war. There is good reason for that, as polls suggest a consistent majority of voters disapprove of the military operation he launched on 28 February.

Trump urged Americans to see this war as an "investment" in their future, and suggested it was nothing compared to other conflicts over the past century or more in which the US has ended up being involved for far longer.

But there was little here for those hoping for clear answers on where this war is heading or potential exit ramps for the US. There were glaring omissions which leave a plethora of questions unanswered.

Firstly, Israel is still attacking Iran and taking incoming drone and missile attacks – including earlier on Wednesday in Tel Aviv just hours before the beginning of Passover.

A key question is whether Prime Minister Benjamin Netanyahu's government agrees with the timetable of a few more weeks that was provided by Trump. We simply do not know at this point in time.

Secondly, what happened to the 15-point peace plan the White House was urging Iran to accept just days ago? There was no mention of it by Trump on Wednesday night. Is Washington now ditching many of those demands, including the retrieval of its stockpile of enriched uranium?

That, too, is unclear.

Former Nato ambassador: 'Lack of clarity' in Trump's war aims

The reopening of the Strait of Hormuz, one of the world's busiest oil shipping channels which has been effectively closed off by Iran, is a central issue in this conflict.

The president, however, does not appear to have a settled view on it.

One moment he is demanding Iran allow tankers through, and the next he is telling allies to go and sort it out for themselves. "Go to the strait and just take it, protect it, use it for yourselves," he said on Wednesday. "The hard part is done, so it should be easy."

He then simply said, without expanding further, that the strait would reopen "naturally" when the war was over. That is unlikely to reassure those concerned about oil prices.

Trump's pointed criticism of some allies - he said at one point that they should "build up some delayed courage" and lead an operation to reopen the strait - came after he floated the idea of pulling out of the Nato military alliance in an interview earlier on Wednesday.

But that rhetoric was completely absent from this speech, despite briefings suggesting it would be a key part of his words tonight.

'Something needs to be done' - Americans struggle as gas prices surge

Another key unanswered question relates to ground troops. What are the thousands of marines and paratroopers actually going to be doing in the region as they continue to arrive?

The truth is that after this national address, we are really none the wiser about what the president sees as victory in this war.

And given the often conflicting nature of his statements from one day to the next, everything could change at any time.

Meanwhile, the average price of gas in the US has topped $4 for the first time in nearly four years and the president's approval ratings are cratering, just months before the crucial midterm elections which will determine control of Congress.

This is a US president looking for a way out of this war – and he is still casting about to find one.

UK to host virtual summit on reopening the Strait of Hormuz

2 April 2026 at 16:48
Reuters Close up of a ship on blue water in the background. In the foreground are rocksReuters
The amount of cargo traffic in the Strait of Hormuz has drastically decreased since war broke out

A coalition of about 30 nations are to discuss plans to reopen the vital Strait of Hormuz shipping lane in the Middle East, at a virtual summit hosted by the UK on Thursday.

The virtual summit is expected to consider what diplomatic and political steps could be taken to reopen the important shipping route, though the US was not set to attend.

Iran has attacked several vessels in the strait in response to the war waged against it by the US and Israel, severely disrupting energy exports and sending global fuel prices soaring.

On Wednesday, US President Donald Trump said it was for other nations to "build up some delayed courage" and reopen the route.

Trump said allies "should have done it" earlier, adding: "Go to the Strait and just take it. Protect it. Use it for yourselves."

Washington has repeatedly accused allies of not doing enough to secure the shipping route or to support its war effort, leaving the UK and other nations weighing how to contribute to securing the strait without becoming involved in the wider war.

Foreign Secretary Yvette Cooper is set to chair Thursday's virtual meeting.

The summit was expected to involve governments which signed a joint statement in mid-March calling on Iranian forces to halt attacks against commercial ships.

That statement was supported by some Gulf nations, as well as France, Germany, Japan, Australia and others.

The statement says: "We express our readiness to contribute to appropriate efforts to ensure safe passage through the Strait.

"We welcome the commitment of nations who are engaging in preparatory planning."

The talks come a day after Prime Minister Sir Keir Starmer said the UK was "exploring each and every diplomatic avenue that is available" to reopen the route.

He also said British military planners would consider what could be done in the future to "make the Strait accessible and safe after the fighting has stopped".

At the same time, governments around the world are weighing how to respond to cost-of-living pressures triggered by rising energy prices.

About a fifth of the world's oil and gas passes through the Strait of Hormuz.

The price of a barrel of Brent crude, the global benchmark for oil prices, has jumped from $73 (£55) to well over $100 in recent weeks.

Petrol and diesel prices see biggest rise on record in March

2 April 2026 at 15:41
Getty Images A woman looking at her mobile phone while filling up her car at a petrol stationGetty Images

The jump in the price of oil triggered by the conflict in the Middle East has raised the possibility of higher fuel costs for motorists.

Following the attacks by the US and Israel on Iran, the price of oil leapt by 10% and gas prices also surged.

The reason for the jump is that Iran has warned vessels not to pass through the Strait of Hormuz, a crucial waterway in the south of the country through which about 20% of the world's oil and gas is shipped.

If these restrictions persist and oil prices remain high for some time, the worry is this will have knock-on effects on prices of a number of goods.

However, there remains a huge amount of uncertainty at this stage as to whether the conflict will have a lasting effect on the price of oil, gas and wider energy costs.

How quickly will rising oil prices show in fuel prices?

Crude oil is a key ingredient in petrol and diesel, meaning higher oil prices could eventually drive up prices at the pumps.

The AA motoring group says that over the next few weeks fuel costs could return to where they were at the start of the year.

That would be a change to the general trajectory of fuel prices, which have been falling on UK forecourts over the past few weeks.

Further rises will depend on the magnitude and duration of the conflict, the AA said.

Currently, the average price for petrol is 132.6p a litre and 142.3p for diesel, according to AA data.

Simon Williams, from rival motoring group the RAC, said: "If oil were to climb to and stay at the $80 a barrel mark, then drivers could expect to pay an average of 136p for petrol.

"At $90, we'd be looking at over 140p a litre and $100 would take us nearer to 150p, but it's all too soon to know."

What could the impact be on food prices?

As well as affecting prices at the pump, if higher fuel costs persist they could have further knock-on effects on the prices of goods on the shelf.

More expensive petrol and diesel will increase the transport costs of those businesses moving food and other goods around the country.

These increased costs might then be passed on by shops and supermarkets to the consumer. As a result, the cost of living goes up.

There might also be a more direct impact on food. "Some elements of crude oil are used in fertiliser, and so there could be a cost implication in terms of food prices," Benjamin Goodwin, partner at banking advisory firm PRISM Strategic Intelligence told the BBC.

However, if the disruption is short lived then it is unlikely to result in an immediate increase in food prices, he said.

Will my energy bills rise?

In the short-term, millions of UK householders' domestic gas and electricity bills are shielded from any impact on wholesale costs paid by suppliers.

People whose energy bills are governed by the price cap already know what their unit prices are now, and will be for the three months from April. They have already been set.

However, the impacts of the conflict could potentially be seen on domestic variable energy tariffs from the subsequent price cap, for the three months from July.

How will this affect UK inflation and interest rates?

UK inflation, which measures the pace of price rises, has eased relative to the heights reached immediately after Russia launched its full-scale invasion of Ukraine four years ago.

It has meant that the Bank of England has been able to cut interest six times since August 2024 to 3.75%.

The Bank recently said further cuts to borrowing costs are likely this year with another cut widely expected later this month, but if the oil price continues to rise is this now less likely?

Much depends on how long crude prices remain elevated, according to Subitha Subramaniam, chief economist and head of investment strategy at Sarasin & Partners.

If they do, she said: "It will start to cascade into other prices such as food, agriculture, industrial commodities and that's just going to really bleed into inflation."

The Bank's rate-setting committee next meets in a couple of weeks' time which really isn't enough time to assess the impact of higher oil prices on inflation.

So, in the short-term, Subramaniam said: "I would say the prudent course for the Bank of England would be to remain on hold."

Man dies in Athens storm as Saharan dust shrouds Crete

2 April 2026 at 15:54
NIKOS CHALKIADAKIS/EPA/Shutterstock A man takes a picture while cars drive with their headlights on in red air.NIKOS CHALKIADAKIS/EPA/Shutterstock
A man takes pictures as the city of Heraklion that is covered in red dust coming from Africa

A man has died near Athens as a storm hits parts of Greece with gale-force winds and flooding, while a Saharan dust storm enveloped the island of Crete.

The man was found under a car in the Nea Makri rural area early on Thursday, according to the fire department.

Storm Erminio has flooded streets, closed some schools and moored ferries. Meanwhile, some flights were disrupted on Crete on Wednesday after dust from an African storm filled the air, turning the sky red-orange.

The weather is expected to be bad on Thursday in most areas of the country "with long-lasting and intense rains and storms and possibly with local hail", according to the national meteorological service.

Stefanos Rapanis/Anadolu via Getty Images People walk along a waterfront with boats, buildings and the sea in the background. The sky is orange.Stefanos Rapanis/Anadolu via Getty Images
Crete cloaked by a Saharan dust storm on 1 April

A red warning is in place in Crete, mainly in the west and south, from midday until late at night on Thursday.

The fire department received 674 calls for assistance from Wednesday through the early hours of Thursday. The majority were in the Attica region that encompasses Athens, with most calls for fallen trees.

High winds have kept ferries moored in ports, with Greek media reporting some departures may resume on Thursday, weather permitting.

Streets as well as the basement of the local police station in Nea Makri were flooded. A bridge was knocked down on the island of Poros and vehicles have reportedly been swept away. Some schools have also been closed.

Stefanos Rapanis/Anadolu via Getty Images Two people walk in jackets long a street beside a shop and building. The sky and everything is coloured red-orange.Stefanos Rapanis/Anadolu via Getty Images
Crete cloaked by Saharan dust storm on 1 April

Elon Musk's SpaceX set to go public in $1 trillion share listing

2 April 2026 at 15:05
Reuters Elon Musk waving to a crowd from a stage wearing a black blazer and a black t-shirt.Reuters

Elon Musk's SpaceX is poised to become one of the most valuable publicly traded companies in the world.

The company, which manufactures rockets, space exploration technology and Starlink satellites, is currently privately held. But on Wednesday it made a confidential filing with the US Securities and Exchange Commission (SEC) for an initial public offering, which would allow shares to be traded in the stock market.

The value of SpaceX once it goes public is expected to surpass $1tn (£751bn). That would make its eventual stock market debut one of the most financially significant in history.

Musk's own holding in SpaceX would put the billionaire on track to become the world's first trillionaire.

The BBC has contacted SpaceX for comment.

The company is aiming to officially go public sometime in June, according to reports in Bloomberg, Reuters and the New York Times.

A confidential IPO filing with the SEC allows a company to avoid immediately revealing information to the public while it requests feedback from the regulator. The next step will be for company executives to hold "roadshows" - meetings with big investors to convince them to buy shares.

By making shares of SpaceX available for purchase by the public, the company is looking to raise $50bn or more, according to the reports.

Earlier this year, SpaceX took over xAI, Musk's artificial intelligence venture. After that all-stock merger, SpaceX is believed to have become the most valuable private company in the world, with an internal valuation of $1.25tn.

Recently, Musk's various companies have been becoming increasingly intertwined.

Last year, xAI, best known for its chatbot Grok, took over X, the social media platform previously called Twitter that Musk bought in 2022.

This degree of consolidation was a clear sign to investors that SpaceX was preparing to go public.

Emily Zheng, a senior analyst at Pitchbook, earlier told the BBC that by bringing xAI under SpaceX, Musk could show potential investors that he was consolidating costs and able to easily share resources between his companies.

With its large-scale ambitions, SpaceX is in need of a massive cash infusion that going public can provide, Zheng added. The company is racing to keep up with the "sheer cost of compute, infrastructure, and energy" needed to expand, she said.

Earlier this year, Tesla, Musk's electric vehicle company, revealed it had invested more than $2bn in xAI.

The billionaire said a significant share of Tesla's manufacturing would begin to shift toward building robots, which would make use of xAI technology like Grok.

Grok is already included in some Teslas as an AI assistant.

SpaceX would also partner with Tesla and xAI in the massive chipmaking endeavour Musk announced last month, which he is calling Terafab.

"Tesla, xAI and SpaceX have all done amazing things that people did not think could be done before," Musk said in a March presentation discussing Terafab.

Musk started SpaceX in 2002 with the aim of reducing the cost of launching crafts into space, mainly by making rockets that could be launched more than once. It first contracted with Nasa in 2006.

Today, most of SpaceX's work continues to revolve around rockets and the operation of Starlink, a fleet of satellites offering internet connectivity across the globe.

But Musk often discusses grander ambitions for the company, including putting data centers needed for AI in space and building a self-sufficient city on Mars, which many experts have said could be impossible to realise.

Blind marathon runner to be guided by smart glasses

2 April 2026 at 13:05
BBC Clarke running in a residential area, wearing a colourful Fight for Sight-branded running jersey that reads "Mr Dot, Blind, Tech-Guided"BBC
Clarke Reynolds ran the London Marathon with the help of a physical guide - but plans on running the Brighton Marathon relying on people watching and talking through his glasses

A blind runner plans to run a marathon using technology that allows sighted people to see what he sees - and to give him directions - in real time.

By day, 45-year-old Clarke Reynolds is a creator who turns braille into works of art to raise help raise awareness of sight loss.

But he said that running has given him "another opportunity to spread the word."

He previously completed the London marathon with the help of a physical guide runner - but plans on running his next with the help of a worldwide network of virtual volunteers.

Clarke is standing in front of a small art workshop shed. It's painted yellow and a white large model of a lion is visible but out of focus. Clarke is wearing a colourful jersey and black glasses and looking to his left at someone out of frame.
Reynolds is planning on running the Brighton marathon later this month

He is being supported by Fight for Sight, a charity which funds research into sight loss, for which he is an ambassador.

Reynolds, from Havant, is also known as "Mr. Dot" - an alter-ego he employs when he travels around the country teaching braille through art in schools.

He has been visually impaired in his right eye from the age of six, but 13 years ago noticed a shadow in his left eye.

"I went to the hospital and they sat me down and said, 'Mr. Reynolds, do you drive?", he said.

"I said yes, and they said, 'hand over your licence, you're going blind.' And that's how you were told."

He describes his sight now as like "being underwater" - he can see shapes, shadows and some colour.

Despite that, he creates visual art using braille - such as the replica of Nirvana's iconic "Nevermind" album cover.

A replica of Nirvana's "nevermind" album cover made using a coloured mosaic of Braille. It depicts a more abstracted image of the album's cover - a baby floating underwater.
The braille on a replica of Nirvana's iconic album cover spells out the lyrics to the band's song "Smells Like Teen Spirit".

But he's now found another way to raise awareness.

With the help of a tethered guide runner, he ran the London marathon three years ago to raise funds for charity.

Later this month, he'll be running the Brighton Marathon - but is upping the ante.

Rather than using a physical guide, an app called Be My Eyes will connect him with a worldwide network of sighted volunteers.

Through the camera and speakers on his smart glasses, they'll be able to see what he sees and speak to him in real time, directing him through the 26.2 miles (42.2km),

"They tell me if there's a bin or there's a parked car through the glasses - but the majority of the time we're just discussing, what is sight loss?", he said.

A close up of Clarke's face showing his eyes and nose, with the black glasses. The Ray Ban brand is visible etched on the frames and glass.
The Ray-Ban Meta glasses feature an in-built camera (visible on the top left-hand side of the frame) which, with the help of an app, allows sighted people to see what he sees in real time

Be My Eyes is usually used for day-to-day tasks - a volunteer might help a visually impaired person find the right button on a TV remote, for example.

So it can be surprising when they connect and see Reynolds mid-run.

"They probably think, 'oh my god, this is a bit strange'," he said.

He has been training by running laps of the 0.7 mile-long crescent (1.1km) where lives - a route he knows by heart.

And he said he's had over 100 people supporting him - some from as far afield as Jordan.

The volunteers for race day are being organised by the charity Reynolds works with, Fight for Sight, with the help of the company behind Be My Eyes.

There will also be a back-up guide runner in case the technology fails.

And although he said he was "really scared" before taking on the London Marathon, he feels confident about taking on Brighton.

"I'm really excited to do this," he said.

"If you had told me 13 years ago that I'd be an ambassador for a major charity and I'd be inspiring visually impaired children around the world, I'd never have believed you."

Where responsibility lies when social media inspired mountaineers get into trouble

2 April 2026 at 07:08
BBC A montage image showing a person from the Langdale Ambleside Mountain Rescue Team bringing a stretcher down and an image from Scotland, Argyll and Bute, Glencoe, Buachaille Etive Mor, frozen mountainous regionBBC

Two walkers find themselves stranded on a remote hillside as night closes in, hundreds of miles from home, after being inspired out into the wilderness by a TikTok video. It might sound like an unusual emergency - but for Mike Park, CEO of Mountain Rescue England and Wales, it's become a familiar story.

"We had two people stuck on a hill at 8pm, no torches. One was in their early 20s and the other was late 30s. It was their first time on a hill. They'd travelled a long way because they'd seen a TikTok route. They set off on their walk at 2pm - too late - wearing shorts, T‑shirts and carrying only a picnic," he recalls.

"They got off‑route, found themselves in unfamiliar ground – but they did the right thing by calling for help."

Park says this recent rescue, just a few days ago in the Lake District, is typical of the kind of callouts many colleagues now see.

Getty Images A view of the Lake District and the River Brathay 

Getty Images
Mike Park has spent the past 40 years rescuing people on the hills of the Lake District

His rescue team were able to safely find the pair and walk them off the hill – but the incident perfectly captures some changing behaviours. Their situation was self-inflicted; they weren't prepared and got into trouble, extra layers and some good torches could have seen them rescue themselves - but they were also quick to call for help when they knew something was wrong - a decision Park says saved them from far more severe consequences.

"If we hadn't reached them, they'd have been stuck all night in the dark. By morning, I'm confident they'd be suffering hypothermia - possibly unable to walk."

Over the past few years, mountain rescue teams say there's been a stark rise in the number of people needing to be rescued.

This has ignited a delicate but important debate. Who is responsible for safety on our mountains? And, are increased warning signs and even barriers the answer to saving lives in our most dangerous landscapes, or is risk the price we pay for true adventure?

The rise in callouts

Mountain rescue callouts have been steadily rising for decades. Sport England figures suggest there's been a particular boom in recent years, with the number of us regularly climbing a hill or mountain rising from 2.8m people in 2018 to 3.6m in 2024.

Living an active lifestyle is something the public body estimates could be saving the NHS billions each year, by reducing the number of people developing chronic conditions.

However, it's also contributed to sharp rises in the number of rescues required by the volunteers who make up the UK's so-called "fourth emergency service".

In England and Wales, the number of callouts rescue teams attend has doubled in the past decade, reaching well over 3,000 a year by 2024, according to Mountain Rescue England and Wales.

So what's changed?

One of the key themes rescue teams pick up on is how incidents featuring younger adventurers, aged 18 to 24, have soared in recent years. Callouts for the age group almost doubled in England and Wales between 2019 and 2024, from 166 to 314.

It now makes them the most rescued age group, overtaking walkers in their 50s who had previously needed the most help.

Mike Park has spent the past 40 years on the hills of the Lake District, rescuing those in danger. He has observed a significant shift among younger people in embracing the outdoors - but says he believes better technology and wider social changes in the past few decades have also fed into the overall rise.

"It doesn't matter what age you are - society is more adventurous, more reliant on help, less outdoor‑aware, and less prepared," he says.

"When I first started our team did 10-15 callouts a year. We average around 100 now. The rise hasn't been steady - it's steepened sharply, especially in the last 10 years and after Covid-19."

Park believes part of what makes the mountains of the UK so attractive is that most can be easily accessed for a day-trip - at worst a short weekend break. They are on our doorstep, via the same motorways and service stations we might stop at on our way to a theme park or music gig.

This can breed a sense of overfamiliarity - with some misjudging just how alien and dangerous these environments can be, he suggests.

Corbis via Getty Images Participants crossing stepping stones in YorkshireCorbis via Getty Images
Park believes part of what makes the mountains of the UK so attractive is that most can be easily accessed for a day-trip

Park says decades ago, many people who went into the UK's mountains would have it as their sole major pastime, they were "hillwalkers or mountaineers, that was it". Now, outdoor adventures are easy to pick up alongside the many other work and leisure activities people juggle.

"There's so much to do now, we don't concentrate on any one thing. People might do the outdoor environment one week, swimming the next, holiday the week after," he says.

Rescuers say it should be seen as only good news that millions of people are now inspired each year to venture into the outdoors themselves, encouraged by stories of the physical and mental health benefits - and beautiful images spread across social media.

But the reality of having so many novices is also starting to take its toll on some of the UK's busiest rescue teams, who are increasingly grappling with exhaustion and stretched staffing.

It's important to note that no rescue team we spoke to begrudge doing these kinds of rescues - they are grateful they can help those who need it and avoid the situation getting any worse. It doesn't matter how you got there, just that they can help you get down safely.

But according to Park, the fact people are seemingly more willing to take risks in the first place - and then more willing to pick up the phone when things go wrong - has fundamentally changed what kind of rescues his teams do.

"Ten years ago, 70% of callouts were because someone physically couldn't get off a hill," he says.

"Now, most people haven't physically injured themselves - it's that they're mentally unable to get down, because they weren't prepared for the environment."

In other words, people's bodies are capable of getting them off the mountains, but they lack the experience, confidence or equipment to do it safely.

Online influencers

Many mountain rescuers believe the increase in online influencers is playing a role. There are pictures and videos across sites like TikTok and Instagram encouraging people to venture out to beautiful plateaus and waterfalls.

Seeing people influenced by social media "used to be rare, but now it's constant," explains Martin McMullan, from the Mourne Mountain Rescue Team in Northern Ireland.

"People search out iconic locations made popular by influencers. Some go just to experience it - others are trying to create their own content for their platforms."

BBC/ Getty Images Martin McMullan on the left and on the right is an image of a man walking in the Mourne mountains in Northern Ireland
BBC/ Getty Images
Martin McMullan says: "People search out iconic locations made popular by influencers"

In some rare cases, McMullan says influencers may even be attempting to get rescued - to create more interesting content for their channels. He became suspicious of one case a few years ago, when his team was called to Northern Ireland's highest peak in "very serious" sub-zero winter conditions.

At the summit McMullan says they found a group of young people who they escorted part of the way down, before calling in a helicopter to evacuate them to safety. It was only days later, when a friend alerted him to it, that McMullan realised the whole thing had been filmed by the group, clutching onto their phones as they were rescued.

"They'd been livestreaming parts of it - even when things became dangerous. We were oblivious to it at the time. They probably thought it made great social media content."

McMullen says although being far from the first time he'd had a rescue filmed by members of the public keen to capture the drama of the job, it was the first time his team suspected a group had gone out with the idea of getting rescued, something they denied.

Hotspots

The vast majority of mountain rescue teams, thankfully, rarely find themselves called out to a death. But the spread is far from even and there are certainly hotspots.

The rescue team covering Yr Wydffa, Snowdon, is far and away the busiest in the UK. The team is often called to fatal incidents and has seen a rise in deaths. Across north Wales, there were 14 fatalities in the mountains back in 2015. Last year there were 23.

Getty Images Autumn landscape image of view along Nant Fracon valley in Yr Wydffa, Snowdonia National Park, with dramatic evening sky 
Getty Images
The rescue team covering Yr Wydffa, Snowdon, is the busiest in the UK

So-called body recovery callouts can have a significant impact on the rescuers, with a growing importance being placed on welfare checks and support for the teams who regularly battle the elements to retrieve bodies so they can be returned to their loved ones.

There have been suggestions that putting up physical warning signs, or even fencing, on some of the UK's most dangerous ridges and waterfalls could potentially save lives. The National Trust and conservation project, Fix the Fells, recently decided signs were needed to prevent accidents on England's highest mountain, Scafell Pike.

Over eight years, four people died and more than 40 were rescued from the treacherous ravine known as Piers Gill, before a sign and large rocks were placed on the nearby route to encourage people away from the area.

In mid-Wales, one assistant coroner has recommended multiple times that signs be put up around some of the region's impressive waterfalls. Five people have died at the beauty spots in the past few years, which has prompted the assistant coroner for south Wales central, Rachel Knight, to write three Prevention of Future Death Reports - recommending improvements.

In the most recent one, she argued clearer warning signs were needed for walkers who risked falling from the paths above the waterfalls – suggesting without them, many would fail to understand "the significant risks they face" in the area and more people were likely to die.

So could putting up signs work in other remote areas?

Andy Buchan is due to take over Mike Park's role at Mountain Rescue England and Wales in May.

In some of the most extreme areas, like Crib Goch, a notorious knife edge ridge in north Wales with annual fatalities, Buchan says some ideas should be considered.

Andy Buchan in walking gear on a mountainside
Andy Buchan, the incoming CEO of England and Wales Mountain Rescue

"I won't call it signposting in terms of actually putting signs up on the mountain, but certainly signposting towards more information could really help."

Buchan suggests that in rescue hotspots such as Crib Goch, which does already have some warnings placed on the route, more could be done to help walkers access weather forecasts and safety information before they get to an area - potentially by placing additional signs or QR codes in car parks hikers are likely to use before heading out.

However, what Buchan and others I speak to really don't want to see - despite some potential benefits - is the same widespread canvassing of signs and fencing witnessed in other countries.

Danger do not enter signal at Yosemite national park at Glacier point with its famous overhanging rock
Buchan does not want to see the same widespread canvassing of signs and fencing witnessed in other countries

"There are other parts of the world that I've travelled, like the US, where you can get to remote places and then all of a sudden, when you want to go and have a look at the view over the cliff, there's a big metal barrier around and there's concrete being put in place and it kind of destroys the remoteness of the location that you're in," Buchan explains.

'The mountain isn't going anywhere'

In preparing for the role, Buchan has had plenty of time to think about the current challenges, but is overwhelmingly positive about seeing more people out on the hills.

"We encourage people to get outside for their physical and mental wellbeing," he says. "People recognise the countryside is a cost‑effective way to have great experiences. It's great - but it does come with risk."

Universal Images Group via Getty Images View to Crib Goch and the Pyg Track with Llyn Glaslyn and Llyn Llydaw from Snowdon summit, Gwynedd, Wales, United Kingdom
Universal Images Group via Getty Images
Buchan suggests that in rescue hotspots more could be done to help walkers access weather forecasts and safety information

The story of Jack Carne is testament to that. Jack and his two best friends had travelled a few hours from their hometown of Barnsley to reach the mountains of Eryri, also known as Snowdonia, in north Wales. Inspired, after the Covid-19 lockdowns, by the freedom the mountains offered them, the trio in their 20s had been out hiking at every possible opportunity. They were committed, fit and experienced - but on this occasion, just "10 metres from the top" of Glyder Fawr, a peak thousands of feet up, everything went wrong.

A rock Jack had grabbed hold of broke away in his hands. His friends could do nothing as they watched him fall. In just an instant he was gone - disappearing out of sight beneath them. Three friends went up the mountain that day. Only two came back.

It was the starkest reminder possible about the unpredictability and the dangers lurking just beneath the surface of the UK's most picturesque landscapes – even for those who come prepared.

Left to right - Jack, Matty and Brandan on one of their trips
Jack Carne (left) and his two best friends Matty and Brandan

At the inquest into Jack's death, the coroner remarked how the young men were all well-equipped and experienced enough for the route they'd chosen.

"It was a scramble - nothing harder than anything we'd done before," Matty Belcher, one of those three friends, told me. "In fact it was easier than a lot of stuff we'd done," added the 27-year-old.

"Mountain Rescue said the boulder that actually took Jack was a freak accident," adds Brandan Smith, 25, the group's third member.

"That rock could have gone in a week's time, a year's time."

One week after Jack's death, Brandan and Matty were back at the same peak - this time making it the additional 10m to the summit, where they had time to reflect alongside Jack's dad, who they'd brought with them.

"Jack's dad wanted to see it - put his mind at ease, instead of guessing what happened," explains Matty.

For Brandan and Matty, it was a key moment - that inspired them to keep adventuring and not give up on the beauty of our landscape, despite the risks.

Brandan unfurls a flag to remember Jack at a summit
Brandan says Jack "was probably the best of us at climbing – he was brilliant"

"Jack was the one who absolutely loved it the most out of us," says Brandan. "He was probably the best of us at climbing - he was brilliant - he always pushed me, believed I could do it even when I didn't.

"If we'd stopped going out after he died, Jack would've kicked us for it."

The key thing, both men say, is for those looking to adventure, to always be aware of the risks.

"For us, if someone isn't feeling safe, we turn back. No question. There's always another day," says Brandan. "It's always going to be there - the mountain isn't going anywhere."

Top picture credit: Getty Images

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获得 B 站 AI 创作大赛一等奖的 UP 主说,AI 对创意没有任何帮助,但价值在别处

By: 刘学文
2 April 2026 at 16:04

《奇点临近》是一本 2005 年出版的关于未来技术预测的书,如今看来其中诸多预测都过于乐观,比如说关于 VR 在 2010 年就能普及和成熟的预测。

但有一个预测又明显保守了,这本书里预测到 2029 年才会有突破图灵测试的人工智能电脑出现。实际上,2023 年的时候,ChatGPT 就已经完成了图灵测试。后果就是,社交网络上遍布着各种难以分辨以假乱真的 AI 生成内容,再然后,针对 AI 生成的垃圾内容有了专属名词「数字泔水」。

人们对于技术奇点临近的感知有所不同,真正让我感受到震撼且明确感知 AI 技术足以断代的事情是《牌子》这个依靠 AI 生成的视频。

所以,我希望在往下看下去之前,可以先抽出 7 分钟的时间,先看看这个在 B 站已经有 1800 多万播放量的视频:【牌子】当世界过分“诚实”,我们要如何保持好奇与勇气

B 站 Up 主 DiDi_OK 是这个视频的作者,他的作品最终也获得了 B 站首届 AI 创作大赛开放赛道的一等奖。他在颁奖典礼上的分享,在我看来,其价值并不亚于《牌子》这个视频,如果说《牌子》这个视频的价值在于让人们认识到,AI 生成视频的上限在哪里,那么这个分享的价值就在于这个「上限」如何产生的。

DiDi_OK 分享全文

(为了方便阅读,我自作主张加了小标题)

大家好!非常荣幸能站在这里给大家分享一下我的创作过程,首先我做一个自我介绍。我叫 DiDi_OK,之所以叫这个名字,是因为我曾用名有一个字是 D,所以从小到大,所有人都叫我弟弟,大家都可以占这个便宜。

目前我在伦敦从事广告制作行业,突然做 AI 其实是顺水推舟的事情,今天非常荣幸可以跟所有的朋友分享我是如何做这个故事,以及 AI 过程中我个人的想法。这里叠一个甲,有可能有一点有一些小暴论,但是的的确确是我真实的想法。

把不吐不快的感受表达出来,这是创作的初始条件

第一,我分享一下我初始创作的灵感。我在很多采访和分享中提到过,其实《牌子》的最初创意是圣诞节期间和朋友们去土耳其旅游得到的灵感。

这里有几张图,比如说前面两张和最后一张都是来自土耳其的照片,这是我第一次经历,我到了一个没有办法说母语,说英语也没有用的地方,我完全无法理解很多牌子的意思,我只能用 ChatGPT 跟当地的司机进行有障碍的沟通,这个时候我恰巧意识到好像图形一开始就是人类交流的语言。

第三张图是很重要的图,是英国朋友家的照片,在他家洗手间上看到两个感叹号,我当时有一个我自己的感受,我最终没有选择问他,因为我觉得这个留给我的故事更有意义。这就是我初始的创作,大家会看到这是一个比较有形式化的创意出发点。

接下来就有一些我真正比较内核的表达在里面,对我来说,我从来不认为故事是目的,我认为表达才是我们每一次行动的目的,至少我是这么坚持的。日常生活中我相信每个人都有非常多的感受,比如说对我而言,圣诞节期间,我有一个非常强烈的感受就是愤怒。因为那一段打开新闻会有非常多不太美好的新闻,比如说打仗,我平时在伦敦会感受到多种族熔炉下,每一个种族下有一些剑拔弩张不美好的感觉,我觉得都 2026 年了,怎么人还坏成这样子?

有了愤怒自然有诉求,我是有一个期待的,我非常期待能够感受到我小时候感受到的感觉,就是所有人在一起,比如说 2008 年地球村的感觉以及我是有一个时代烙印的,我从小看《独立日》《指环王》,我非常怀念我第一次指环王白城保卫战的画面,同时我也非常怀念《哈利波特》中霍格沃茨保卫战的画面,我很费解为什么最近看不到这些东西了,这就是我的期待,我期待再次看到这样的画面,以及我感觉你们不做,那我来做,这是我的第二个期待。

最终落实到一个表达,我的核心表达就是人与人之间的隔阂变少,说人话就是能不能真的把对方当成人,大家一起做一件事,就像《加勒比海岛 3》每一艘船升起自己国旗的画面。

这是我个人的公式,每次做片子我会套这个片子,我称之为前期的思维导图。首先是表达,找到了表达点,一定是发自我内心的感受,我可能不说出来就说睡不着。这个时候我会再问自己这个表达是否有价值,这个表达传递给他人是否会带来困扰还是会带来比较有意思的感受,这是我的第一步自我审核。

表达就像请客吃饭,要考虑受众,也要考虑成本

第二步就到了形式的问题,因为我感觉做片子,对我来说更像是我请客吃饭,我有一个非常独特的,可能是家乡菜或者是我自己研究的一道菜,如果我只是直接端到客人面前是有一些唐突的。

比如说我想请一个外国朋友吃我最喜欢吃的臭豆腐,我直接端给他,他大概率是拒绝的,这个时候我要出于我的礼貌,比如说该有的刀叉要备好,可能该有的中国比较著名的菜,像糖醋里脊、宫保鸡丁还是要准备,潜移默化中给对方一定的时间去接受,在合适的 timing 我端出我的臭豆腐问一下,你尝一下,有可能会喜欢,这个对我来说就是形式。

在《牌子》片子中,我最终选择了我自己觉得很有意思的形式,就是各种各样的牌子。这个时候会引出另外一个点,何为有意思,何为有意思的形式。我们回想起来这些著名的影视作品中的设计,比如说《星球大战》中的死星是传奇的武器,一整颗星球是武器,但是整个视觉语言非常简单,就是球体,大家不需要有过多的理解成本就可以理解,这是一颗人造星体,具有超级威力,这样的设计方式在《星球大战》中非常多,《星球大战》表现速度感的几艘主要的飞船,我看到了设计理念,基本上来自衣服夹,这种方式是一种比较快速能够把观众代入故事的手段。

这步结束以后我会再问自己技术上是否可行?尽管现在有非常多的 AI 工具,比如说 SeeDance2、可灵,它们都非常优秀。但是作为小团队或者个人作者,我依然考虑一个问题,就是我是否可以在单位周期内完成这份作业,如果单位周期内无法完成,我个人的情绪就会散掉,所以我第一步就来预判,有了好的形式,它是否成本可控?技术可控?也在第三步我会 pass 掉非常多的创意,有可能这些创意很酷了,但是我无法控制它的成本。

在这三步之后,我会再次问自己,这一系列的做法之后,我能否回归我的表达?这一点有点类似于姜文提到的我就是为了这盘醋才包的饺子,如果我饺子包完,我的那盘醋端不上来,我依然不会想要做这个片子,这是我前期的自我审视、自我检查。

AI 不仅改变了工作方式,也让自我价值被重新审视

AI 到底改变了什么?至少目前为止改变了我整个工作方式,以及生活上心态上的改变,我展开剖析一下只代表我个人的改变。

第一,AI 凸显了个人的价值,特别是成为你自己。从毕业到现在,我经历过找工作,跟身边的朋友找工作都面临一个问题,是不是自己不够优秀,我是不是应该为了一个社会的形状去砍掉自己的某一部分,是不是我不太会社交,是我有点 I 人。但是我往往发表一个暴论,就是我认为世界上不应该有人因为做自己而受到惩罚,这是不对的事情。但是往往很多人其实过去很多时候或多或少会因为做自己而受到惩罚。

我有很多个人的经历,我从小画画,我喜欢画怪物,我也经历过年轻的时候谈恋爱到对象家,对方父母问你干什么的?我想了半天说我是画怪物的,其实我当时觉得我没有价值感,好像没有非常体面生活方式或者思想。但是我觉得现在反而是我一直坚持下来的想法和理念,能让我在这个时代突然一下子做出一些有意思的东西。我就突然意识到下一个问题,好像做自己这个赛道上,没有人比我更强。AI 出现之后,我某些窘迫和奇怪的点是可以被接受的,因为它们可能在某个层面上存在真正的价值。

第二,内容孤岛化。这可能是我自己发明的词,我观察到一个现象,90 后或者是一直到 2000 年的人,大家提到听歌就是周杰伦,女歌手就是蔡依林,有可能还有林俊杰,在过去那个时代,大家打开电视就是共同的文化内容,不论是音乐还是电影,有一个非常共通点,大家都是看着这些人长大的。但是现在出现了一个问题,我们打开自己的音乐 APP,彼此之间的歌单差异非常大,内容越来越个人化,孤岛化,我喜欢的东西,甚至我最好的朋友未必都知道。这个时候我觉得它和做自己形成了互补,甚至是两者形成了一种对应的含义坐标,我可以做自己的同时,做自己独立的内容去吸引跟我志同道合的人,这对我来说是 AI 改变一个内容传播的方面。

最重要,大家都能感受到,就是 AI 改变了我们的生产方式,这一点我非常有经历。最早我是做游戏的概念设计,再后来做了游戏动画,基本上在设计端或者制作端整个流程,我或多或少都参与过。我能体会到的第一个改变就是沉没成本,比如说在曾经的时代要做概念设计,我的确有一个非常有意思的想法,比如说我看到衣服架子,我真的想把它设计成飞船,但是前提需要很长时间的沉没成本,比如说你是否精确掌握透视,你是否精确掌握图形的分割,单纯图形分割语言,对我而言,五到六年是非常短的时间,在行业里都不属于非常卷的练习量。同时还要了解配、饱和度,最后就会意识到这需要童子功。同时要做动画,pipeline 就会更大,精通于绑定的人,可能一辈子都没有打开过玛雅的建模功能,每一个流程都出现了极长的沉没成本和非常孤立的工作流,需要团队协作才能把整件事完成。但是现在做一个东西,由于 AI 存在,它更像一个黑盒,输入端和输出端,输入我想要什么,输出确保是我想要的,这是生产方式的改变,极大减少了我们的成本。

当 AI 把生产成本降得足够低,个人意志的能量也可以足够强

最后就是个人创作的机会,根本上也发生了改变。第一点,就是个人风格。这次《牌子》我看到很多评论非常有意思,有人会问这不就是 MV 吗?为什么台词这么少?这些在做的时候我都料到了,曾经的生产模式中,如果要做一个片子,我不太可能个人拉起一整个团队我也没有这样的关系、资源。但是就算是我和志同道合的人一起去做,依然要考虑一个问题就是成本。同时还要考虑到一个问题,这个东西发出去,我要有收益,否则我巨大的成本,没有收益也不会贸然做出这一步。最终我的作品很有可能变成一个非常平庸的东西,我需要考虑到方方面面,考虑到投资人,考虑到观众是否会掏钱等等。

但是就像我开始做我自己片子的时候,我发现我完全不需要考虑这个问题。第一,成本很低,我想做就做了。同时面向观众这一端,我不会有太多的压力,因为我是免费给大家看的,大家赏脸看我会很开心,但是如果大家不愿意看,我也不需要观众为我付出时间以外的资源。所以这种情况下,我就会更大胆地尝试这个片子,很有可能这个片子就是 MV,你如果觉得是我也很开心,但是也有可能是非常少对白的叙事电影,我就发现 AI 时代下我多了非常多的容错率和大胆尝试的可能性。

还有一个就是内容差异化,这个也是我关注别人作品时候有一个点非常令我震撼,我不知道大家有没有在 B 站上看过一个视频,就是把小岛秀夫的《死亡搁浅》做成了郭德纲相声,这样一个解构对我来说过于震撼了,我曾经觉得《死亡搁浅》非常高雅的第九艺术,郭德纲是我非常喜欢的相声艺术家,但是两者的结合如果放在曾经沉没成本是极高的,这样的艺术形式前端的成本无法控制,后期的回本无法控制,但是现在这样一个全新的内容就这么出现了,每个人都能感受到,这又进一步避免了内卷化。大家一直讨论AI是不是只能复刻已有的东西,但是我提到的这几个东西,其实人们已经拿AI做全新的东西,曾经不存在的形式,这个赛道并不是变得越来越拥挤,而是通往不同方向路变得非常多。

最后引申到我的另外一个个人感受,就是关于二手欲望的问题,生活中很多东西产生二手欲望,比如说我职位 title 是不是能让家人和女朋友有面子?或者说我的学校等等二手的焦虑和二手欲望,做视频的时候我过去是可以感受到的。比如说我做出来是否符合行业标准,行业里的老前辈怎么看我?甚至我发一个视频有没有人看,流量、热度,但是曾经我有这种压力和焦虑的时候,是因为我的沉没本太大了,我有点输不起的感觉。但是我觉得有了 AI 之后,整个 pipeline 就非常简单,我在做的时候很爽,我不会再产生二手焦虑、二手欲望,我就关注一件事,这个故事有没有讲明白,这顿饺子包得好不好,以及那盘醋到底最后有没有人去蘸一下,这是AI带给我个人的一些想法。
最重要的一点就是有意思,这也是引用郭德纲的一句话,讲相声先搞笑,不搞笑就太搞笑了。所以我觉得做视频无论是唱片、短片、动画有意思是最重要的,如果没有意思,这件事就真的很没意思。

关于 AI 赛道,赛道其实变多了,由于前端和后端的成本降低,观众的压力很小,制作者的压力也很少,必然带来一个结果就是包容增加,这样一个时代会承载更多有趣的灵魂。

对于我来说,有一个公式,至少我是通过这一套公式看看每一次新作品是不是有意思。对我来讲最重要的就是游戏、电影、书籍、音乐,它们组成了最基本的底色,就是我的底色。举一个例子,我认为每个人不同的经历会给每个人带来不同的底色,如果我是一个黄色,那我遇到了一件事情,这件事情是蓝色,就会组成绿色,但是如果说是教授,您就是红色,但是同样遇到一个蓝色的事情,您可能得到一个紫色,真正变亮是我们自己,我们自己最开始的底色,我通常用这样的模板分析我现在的底色是什么样子的。我刚才提到,我刻意的追求一个人类大团结,这个对我来说是非常重要的底色,因为我的确就是从小《指环王》看起来的,但是可能一个人从小就比较喜欢黑色幽默的主题,那得出来的结果必然跟我不一样。

同时,因为 AI 的出现,各种艺术形式的边界开始模糊,有一个很直接的例子,我收到很多的反馈,大家都非常喜欢这次片子的音乐,但是其实我自己是一个五音不全的人,五线谱都不认识的。当时我做《Error》的时候我想到很多游戏作品,比如说《死亡搁浅》,而这次在做《牌子》的时候,我依然会想到我喜欢的游戏,比如说我喜欢的《巫师 3》,我喜欢其中的配乐方式是古代波兰传统艺术形式,就是女人的吟唱感。我就把这个描述给 Gemini,问它这到底叫什么?它会告诉我历史和典故,最后给我一段 Prompt,而这一切的灵感是来自于书籍,我听过的音乐、打过的游戏,它们让我的底色越来越浓。

最终这个底色我称之为通感,我发现一个很有意思的现象,比如说我很喜欢的艺术家,很多年轻人都很喜欢就是《爱死机》的导演,也是《证人》的导演阿尔贝托,我就会观察他的个人生活,他除了动画做得很好,传统油画我认为画得登峰造极,同时衣品也特别好,身材也特别好,我更加确信这是他的通感特别好。

当我们确定了一个人的通感的时候,我再次审视我表达的层面,我的经历、背景以及我的性格,最重要的就是我的主观感受。比如说我的背景,因为我长期待在伦敦,潜移默化中会出现一些伦敦的场景。如果另外一个作者经常待在上海,很有可能他的作品里上海占据很大一部分,这个时候又一次发生了变化。

再就是性格,我如何收敛我的性格跟别人达成一种共识,但是现在我不需要考虑其他人的感受我可以完全地把我的性格表达出来。

最后就是主观感受,我就是会有愤怒感和期待,我表达出来就好,这个时候我们会发现,我们已经加入很多的变量,有点像打游戏,每个玩家打游戏都点出自己的天赋数,每点出一层变量就会多一种可能性,这个时候我觉得可能就成为我,有了通感,有了我,我可能就要写故事,我因为旅游、新闻都会产生感受,就有了契机,有了契机就有动力,但是最重要的就是要强调个人审美,我不觉得它只跟美术有关系,更多的是你说话的方式、做事的方式,是一种很多方式的总和这是一道菜最重要的调料。我之所以每一次做的都是写实风格,就是因为我比较喜欢低饱和度,有一点点幽默空间的氛围,这是我的个人表达。最终把所有的东西加在一起,这个饺子就包完了,你可以得到一个故事。

AI 让执行变得简单,哪怕做出垃圾也是有意义的

结束这个环节,我们就可以讨论,到底 AI 有没有帮助我们提升创作,我个人认为 AI 正在把创作权归还给我们,不论是工作流变化,还是个人表达主张的便利性,我都觉得它节省了我的时间,当我节省了时间,去除了沉没成本,节省了很多体力,最后还剩下什么?有一个显而易见的答案就是灵魂。比如说设计一个角色,你不用练基本功,当然基本功很重要,但是你至少可以省下大部分的时间。比如说做一个 3D 的角色的时候,你不用每天每夜的拆 UV 或者去做优化,因为在曾经的工作流中你要设计一个有趣的角色,我认为有趣的耗费时间把它变有趣,最多占 20%,大部分时间你要考虑如何把 3D 模型优化好交给绑定的团队,这都和创意没有关系。所以我感觉现在更像是退潮了,才可以看到到底留在海滩上的哪部分属于创意的部分,而这部分恰恰是 AI 留给我们的。

这里有很多我自己的想法,比如说曾经用于拆 UV 的时间用来表达。我还想说故事是一切的核心,如果让我给出建议,我希望大家赶紧去做故事,而且越快越好,因为有些故事放在我心里太久,久到我没有勇气说它了。所以我现在有一个想法,我就像章协调日记一样赶紧写出来,哪怕只有 15 秒,对我来说都非常有价值,而且它是可以被扩展开的。

这里还有一个小暴论,但是其实它是出现在教科书,游戏设计行业里称之为圣经的教科书,扉页里有一句话是「你的前 10 个作品都是垃圾,所以赶紧做掉吧」。曾经我一直想努力地做完我的前 10 个垃圾,但是在 3D 时代,我用了三年才做了 8 个垃圾,我还差 2 个垃圾,我感觉我可能有经验。但是 AI 的话,我的确可以很快把前 10 个垃圾做完,并且快速迭代,收到市场反馈,这是 AI 时代最重要的一点,它给到我们无法找借口机会,我们不能再说时间不够,设备不好,没有时间去做,我们可以快速把人生前十个垃圾做完收到市场反馈继续进步。

还有就是关于技术层面,曾经我自己也陷入一个误区,我会像孔乙己一样,向别人分享你知道茴香豆的茴字有几种写法吗?我相信每一个做 3D 的人都有或多或少这样的经历,我掌握了新的拆 UV 的方法,我觉得太棒了,我掌握了新的减少 3D 面数的方法,我可能不厌其烦地陷入这种具体的可被代替的技术当中。但是现在市场告诉我们,它不再有价值了,而且你没有必要再浪费时间在这种事情上了,你可以直面故事本身,直面表达本身,这对我来说是通过 AI 的努力,把某种本该属于我的权利归还给我。

以上就是我的分享,我还是想表达我的立场,我还是一个很坚定的人类至上的拥护者,真正决定一个作品,不论是片子还是一首歌都是我的表达,我不希望它有丝毫对我的影响。这是我最终想分享的,非常感谢!

▲ 用 Nano Banana 2 生成的《诗云》意象图

《诗云》,李白,与品位

除了在颁奖典礼的完整分享,UP 主 DiDi_OK 在这次 B 站首届 AI 创作大赛活动后面还有圆桌对谈和媒体采访,其中一段我觉得可以单独拎出来另成一段。他在聊个人特点和特性在 AI 时代是否更重要的时候说:

尽管刘慈欣老师有一个小说写得跟 AI 没有关系,但是已经把答案告诉我了,就是《诗云》,这是一个关于 AI 非常经典的模型。

 

讲的就是神级文明,他非常喜欢中国人的古诗,自己又写不出来,一气之下把地球变成了空心的服务器,通过大量的计算,能把所有中文排列出来的可能性都排列出来,这就意味着只要人类能够写出来的古诗都飘浮在天空中,问题就出现了,你如何识别哪一首是最好的古诗?比如说李白时代他知道什么叫好,于是他写出来了,其他人就知道这个好,现在它已经存在了,就仿佛现在的 AI,我们可以一口气生成一万段是没有问题的,但是哪一段是真正的好,哪一段能被别人也同时认为是真正的好,这是最考验创作者能力。

虽然没有提「品位」这个关键词,但是「知道什么是好的」其实是「品位」的另一种表达。

非常凑巧的是,不久前跟同事聊 AI 已经可以在各个内容领域生成 70 分乃至 80 分的不错作品,那什么时候可以生成 90 分乃至 95 分的顶级内容,乃至会不会生成超越最顶尖人类手搓内容的满分内容时,也想到了刘慈欣的《诗云》。

依靠极其庞大的算力,AI 理论上可以生产出无限的文字排列组合,这里面自然包含有李白的所有诗作,甚至也会有超越李白的诗作存在,这是个数字游戏。

《诗云》的结局是神级文明的算力可以找出所有的文字排列组合,但这些算力远远不够找出其中的杰作。

不是很恰当的比喻是,很多人可以背圆周率后面的几百位上千位,但这些记忆的价值,远远不如祖冲之把圆周率算到小数点后第 7 位。

非要蹭个热点的话,也很像最近关于《李白》这首歌的版权争论,也是关乎于品位。没有品位的人,会把一首很好的作品改编得面目全非,而拥有这种东西的人,则可以让 AI 工具撬动巨大的生产力杠杆。

但真正产生决定性作用的,还是使用 AI 工具的那个人,DiDi_OK 也说:

我目前的体感,AI 创意上没有帮助过我任何一点,你会被它气死,但是在基础资料上给了我极大的帮助,比如说过去要结合各种搜索引擎确认一些事情,当然它还是会有胡说八道的可能性,但是基础资料的搜索提供不少帮助。

 

如果你想要它给你情绪方面的拔高,我认为几乎不可能,我们突然问他一个热点的梗,它无法理解,它无法理解人类有点神经质的笑点、快乐点,这是人类最敏锐的部分。有时候我们仔细问自己一个事情,为什么要笑一个梗,每一个新火起来的梗都有层次感,但是如果我们能做出直击别人内心的一下子,我觉得 AI 太难理解了,这也是我认为写剧本目前最难的部分,你要打动另外一个人,特别是你把你脑子里的东西抠出来,抠出来的过程中本来就会产生损耗,再放到别人脑子的时候又出现损耗,这个就需要人与人的交流。

在这次 B 站 AI 创作大赛的参与者当中,叫兽易小星可能是名气最大的获奖者。他在前 AI 创作时代就已经是相当成功的网红视频创作者和导演,甚至作为演员也做得还不错。

他成为影视行业从业者的起点,源自于 2010 年左右的土豆映像节短片奖。佳能 5D2 这款不算昂贵也不算笨重的设备在当时可以拍摄出比较专业的影视画面,进而催生出了「微电影」的概念,以及「每个人都是生活的导演」的口号。

平价生产力设备的出现,平台的激励,匹配上了众多的草根创作者的创作热情和想法,一段时间内「微电影」如火如荼。

虽然后面土豆网和「微电影」概念都渐渐偃旗息鼓,但那一批土豆映像节的参与者中,有《哪吒》系列的导演饺子,也有《南京照相馆》的导演申奥,当然也有叫兽易小星,优秀的创作者从草根开始,完成了人生的逆袭。

这次 B 站 AI 创作大赛的获奖者们几乎都有同样的想法,无论是可灵还是 Seedance 或是其他的 AI 工具,都是帮助实现想法和创意的工具,这个工具具有各种各样的优点,但最宝贵的,还是那个想法和创意。

实际上,在后续的媒体采访中,DiDi_OK 说《牌子》的制作只花了 3 天,但剧本的创作花了一个半月。

如果采用实拍和特效制作的方式,这个 7 分多钟的视频很可能需要 30 天,30 人,300 万的成本。AI 不太能帮助 DiDi_OK 减少太多剧本创作的时间,但是能把 30 天 30 人 300 万的时间人力资金成本,压缩到 3 天 1 人 3 万元。

在做《牌子》这个视频之前,DiDi_OK 已经有不少具有很大影响力的 AI 视频了,我们甚至可以从这些视频里看到这位 UP 主是如何从入门到精通 AI 工具,以及 AI 工具本身的进化的。

AI 的叙事就是这样,如果只是一个旁观者,我们很容易陷入到 AI 数字泔水和精细手搓作品的二元对立之中;如果对 AI 浅尝辄止并且不愿付出思考和实践,也会觉得 AI 不过尔尔徒增焦虑罢了;但一旦投入了精力思考和时间,跨过了「先做 10 个垃圾」的节点,后面就会找到与之共生并享受匹配创造力的生产力。

稳中向好。

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港2月零售飙19% 业界忧伊战碍消费 未敢抬前景预测 - RFI - 法国国际广播电台

2 April 2026 at 15:15
02/04/2026 - 09:01

香港零售销售额连升十个月,今年 2月的零售额和销货量均大幅上升,当中,货额的临时估值达 350亿港元(下同,折算约 38.7亿欧元),按年升19.3%,远优於市场预期,且是33个月以来最大升幅,主因受去年基数低及农历新年所在月份不同所影响。零售管理协会认为,香港首两个月的消费气氛确有好转,但忧虑中东局势会影响股市及消费气氛,加上港人4月会着长假期北上消费或外游,会维持上半年零售额按年不变的预测。

逾百年老店:港消费及零售市场将持续疲弱

香港消费市场未根本改善的迹象,亦可从在港已有126年历史的先施百货公司看出端倪。公开资料显示,先施今年可能再有分店结业,届时先施的分店数目会由全盛时期的12间,减至只馀旺角一间;另外,集团昨(1日)午发布的独立核数师报告亦表明,对先施持续经营能力产生重大疑虑。集团解释,百货业务主要因应香港消费及零售市场疲弱而须减价促销,导致毛利率下跌,亏损扩大,亦令整个集团的亏蚀在去年扩大至 6410万。管理层预计,香港零售业将继续面对消费及零售市场疲弱,集团会灵活应对挑战,董事会对集团之前景感到乐观。

与先施同日发表数据的,还有港府的统计局。官方指出,由於今年农历新年在2月,去年则在1月,因此作比较时,将1月和2月的零售数字合并分析较为合适。而今年首两个月合计,零售额按年升11.8%,销货量亦增加9.8%。

首两月合升11.8% 业界及分析师均维持原先预测

港府续称,按类别划分,今年首两个月零售额录得最大升幅的,是电器及其他未分类耐用消费品,按年涨32.4%,主要是新手机型号推出市场;而电动车税务宽免於3月底结束,亦推动换车数目增加,令汽车及汽车零件上升28.5%。另外,受惠金价上升刺激,珠宝首饰丶钟表及名贵礼物按年涨27.8%。

展望未来,港府发言人表示,本地经济增长势头强韧,以及访港游客数目上升,预料可继续支持零售业务,但同时会密切留意地缘政治局势的发展,并评估其对本地消费市场的潜在影响。

业界则没有政府般乐观。香港零售管理协会主席谢邱安仪虽认同今年首两个月的零售额升幅算是理想,开局势头向好,但根据3000家店铺和6.7万名员工的会员调查显示,3月份零售市道已回到正常情况,有五成受访会员表示3月份的生意录得升幅,但业界普遍担心中东的局势会影响股市及打击消费气氛和意欲。

她又说,零售商普遍对4月销情谨慎,因为本月有清明及复活节长假,属港人外游高峰期,中国内地游客增加,未必能抵消港人外游影响,零售商一般以加大优惠来应对。但在去年4月超低基数下,逾五成受访会员预期,生意可录得按年升幅;而估计生意下跌的会员,则有逾一成。

总结而言,谢邱安仪估计,现时局势变化较大,协会暂时维持今年上半年零售额按年不变的预测。

另外,大新金融集团首席经济及策略师温嘉炜在新闻稿中表示,中短线而言,本地消费可望维持温和扩张,但同时需关注中东等外围地缘政治局势会否牵连本地经济,暂时维持全年零售额增长5%的预测。

特朗普最新讲话未为伊战降温 油价转升 亚太股市普遍下跌 南韩半日最惨 - RFI - 法国国际广播电台

2 April 2026 at 15:15
02/04/2026 - 09:10

美国总统特朗普(Donald Trump,又译川普)在香港时间今(2日)早发表的全国讲话,未能为结束伊朗战争订下时间表,令市场失望,以致石油价格由原先的回落转为抽高,亚太区股市亦普遍低开,至中午收市时,32个股市中,七成半指数下跌,跌幅由0.25%至4.41%不等,当中,韩国股市跌幅最大,上海 B股跌幅最小。

特朗普早前透露,预计美国两至三星期内结束对伊朗的战事,被市场视为停战将临的利好讯号,带动全球股市造好,油价亦显着回落;但事隔一日,他在今早的讲话基本上是旧调重弹,美国《纽约时报》八名跑不同领域新闻的记者在即播特朗普讲话时开启「即时对话」栏,他们纷纷表示,总统讲话没有新意,声称若伊朗不愿达成协议便予以狂轰,但实际上,伊朗深明其优势,不会轻易言退。相反,若特朗普真的攻击当地电网,必然会影响民众生活,法律专定认为,这势必违反日内瓦公约。

受到特朗普最新讲话的影响,布兰特原油期货价格在他19分钟讲话後,已由讲话前的每桶99.8美元,扯高至之後的105美元,之後缓慢攀升至107美元以上。

亚太股市亦普遍下跌,在特朗普讲话後半小时,StockQ平台上的32个股市中,只有七个上升,其馀25个均出现跌市;到了中午收市,升市的股市增多一个,即其八个升市,其馀24个同市均告下跌,当中以韩国跌幅最大,跌4.41%;日本股市跌2.27%,收报52519点,跌1220点;台湾股市亦跌超过 1%。

中国内地和香港股市受的影响较小。内地股市初段向下,跌势持续至中午收市,上证综合指数中午收市报3927点,跌20点,跌幅0.53%;深证成份指数报13548点,跌158点,跌幅1.15%;创业板指数跌幅最大,跌 1.78%。不过,深圳A股和B股均告上升。

香港的恒生指数今早在低开39点之後,便拾级而下,最多时跌 291点,中午收市时险守25000点,半日收报 25017点,跌276点,跌幅约 1.1%,成交1162亿港元。永丰金证券(亚洲)研究部主管麦嘉嘉在电台节目中表示,跌幅显示市场对预期战事结束的希主落空,但成交额只是轻微减少,反映资金以调仓为主,并非撤走。她更相信,讲话的信息会令美国联邦储备局的减息行动押後,将持嫌令科技股受压。

另外,中国传媒《环球市场播报》引述野村全球市场研究主管Robert Subbaraman表示,特朗普讲话未有如市场希望般发出为局势降温的明确讯号,可能令亚洲货币兑美元走弱,如果波动过於迅速,各国央行可能会加强干预行动,若此,便会对国债孳息率带来上行压力。

'We go for all humanity' - emotional scenes as rocket launches

2 April 2026 at 11:09
Watch the moment Artemis II blasts into space on historic mission

Nasa's Artemis II mission thundered away from Florida's coast, taking its four crew members on their historic journey to circle the Moon.

There was a deep rumbling as a sheet of brilliant white flame suddenly erupted, momentarily engulfing the whole launch pad as the mightiest rocket Nasa has ever built rose into the sky.

Nasa's Space Launch System (SLS) majestically crept upwards - slow at first, then gathering pace, riding on two blinding pillars of flame that crackled and roared with increasing volume until the rumbling was almost deafening, a sound we could feel in our bodies as we watched on in amazement, three miles (4.8km) away from the launch pad.

There were small cheers from those in the know as the rocket past the moment of maximum danger - one minute and 10 seconds into the launch. This is where the pressure hits the rocket the hardest, and when engineers know that even a small structural weakness can be disastrous.

There was no weakness, and SLS arced out over the Atlantic like a fiery white angel, leaving a white smoky trail as the sound subsided and the spacecraft disappeared from view, shrinking to a single bright star as it chased the Moon.

Chip Somodevilla/Getty Images Artemis is taking off in the distant background, and people watch, many with tripods. The US flag flutters above them on a flag pole.Chip Somodevilla/Getty Images
Spectators are kept at a safe distance, but the deep rumbling of the rocket launch can still be physically felt

Afterwards, there was a giddy euphoria among staff at the Kennedy Space Center.

One person told me they felt quite emotional and another said they wanted to cry – no doubt a release of tension built up over the past few months when Artemis II came close to launch, but ended up being scrubbed for various reasons.

Tonight, though, Nasa employees were laughing and clapping - this is the moment that they have spent years working towards. There is still work to do, but for now they are bathing in the moment of triumph.

In the hour before take-off there were issues which threatened the launch.

They concerned the launch abort system, which enables Nasa engineers to eject the astronauts and blow up the rocket if there is a malfunction.

The countdown clock was held at 10 minutes while engineers resolved the problem. They worked quickly, but it was an agonising wait to see if the launch could still go ahead.

Then came the staccato rhythm of the calls by each engineer responsible for the rocket's critical systems: "booster, go", "GNC, go", "range, go" – each reply, a tiny release of tension and a build-up of expectation.

"Artemis II, this is launch director," said Charlie Blackwell-Thompson, the first woman to hold the position at Nasa.

"You are go for launch," she told the crew. "We go for all humanity", Commander Reid Wiseman responded.

Cheesy words in normal circumstances, but that was the moment our spines began to tingle and we knew we were about to witness history.

Gerardo Mora/Getty Images A group of people watches the launch, most holding phones or cameras up to the sky.Gerardo Mora/Getty Images
Many thousands of people gathered at viewing locations around the Kennedy Space Center in Florida to watch the launch

The Kennedy Space Center was built to send astronauts to the Moon, but that hasn't happened since 1972 when Apollo 17 blasted off. Today, the centre was back in business, doing what it was made for.

The press corps headed outside, where clouds that had threatened to cancel the launch had evaporated.

As the countdown clock restarted, the atmosphere turned to electric anticipation.

The four RS 25 engines and twin solid rocket boosters lit up, driving more than 8.8 million pounds of thrust into the Florida evening sky.

"God Speed Artemis II" Blackwell-Thompson said in another echo from the past. The same words were used in a launch from here in 1962 to send John Glenn, the first American to orbit the Earth, on his way.

NASA Four astronauts stand side by side inside a cramped white spacecraft or support module, wearing bright orange launch and entry suits with blue trim and mission patches. Their arms are folded confidently across their chests.NASA
On their way to the Moon: Commander Reid Wiseman, pilot Victor J Glover, and mission specialists Christina Koch and Jeremy Hansen

I have been lucky enough to see launches of the Space Shuttle to the International Space Station from the Kennedy Space Center. Those launches are almost as impressive in flight, surging into space with an enormous bang and rising at the speed of a bullet.

But the SLS launch was not only more beautiful, it meant much more: a moment full of emotion for all those who saw it, perhaps because it reminded us of what humanity can do when it comes together, or perhaps because we may be entering a new era of space travel.

In the 1990s, I had the opportunity to speak to Neil Armstrong, who, in 1969, became the first person to ever walk on the moon.

Our discussion came at a time when the dream of human space travel seemed to be over. I asked him whatever happened to that dream? He smiled and said "the reality may have faded but the dream is still there and it will come back in time".

Today was the day the dream returned.

Petrol and diesel prices rise at record rate in March, says RAC

2 April 2026 at 07:59
Getty Images A woman looking at her mobile phone while filling up her car at a petrol stationGetty Images

The jump in the price of oil triggered by the conflict in the Middle East has raised the possibility of higher fuel costs for motorists.

Following the attacks by the US and Israel on Iran, the price of oil leapt by 10% and gas prices also surged.

The reason for the jump is that Iran has warned vessels not to pass through the Strait of Hormuz, a crucial waterway in the south of the country through which about 20% of the world's oil and gas is shipped.

If these restrictions persist and oil prices remain high for some time, the worry is this will have knock-on effects on prices of a number of goods.

However, there remains a huge amount of uncertainty at this stage as to whether the conflict will have a lasting effect on the price of oil, gas and wider energy costs.

How quickly will rising oil prices show in fuel prices?

Crude oil is a key ingredient in petrol and diesel, meaning higher oil prices could eventually drive up prices at the pumps.

The AA motoring group says that over the next few weeks fuel costs could return to where they were at the start of the year.

That would be a change to the general trajectory of fuel prices, which have been falling on UK forecourts over the past few weeks.

Further rises will depend on the magnitude and duration of the conflict, the AA said.

Currently, the average price for petrol is 132.6p a litre and 142.3p for diesel, according to AA data.

Simon Williams, from rival motoring group the RAC, said: "If oil were to climb to and stay at the $80 a barrel mark, then drivers could expect to pay an average of 136p for petrol.

"At $90, we'd be looking at over 140p a litre and $100 would take us nearer to 150p, but it's all too soon to know."

What could the impact be on food prices?

As well as affecting prices at the pump, if higher fuel costs persist they could have further knock-on effects on the prices of goods on the shelf.

More expensive petrol and diesel will increase the transport costs of those businesses moving food and other goods around the country.

These increased costs might then be passed on by shops and supermarkets to the consumer. As a result, the cost of living goes up.

There might also be a more direct impact on food. "Some elements of crude oil are used in fertiliser, and so there could be a cost implication in terms of food prices," Benjamin Goodwin, partner at banking advisory firm PRISM Strategic Intelligence told the BBC.

However, if the disruption is short lived then it is unlikely to result in an immediate increase in food prices, he said.

Will my energy bills rise?

In the short-term, millions of UK householders' domestic gas and electricity bills are shielded from any impact on wholesale costs paid by suppliers.

People whose energy bills are governed by the price cap already know what their unit prices are now, and will be for the three months from April. They have already been set.

However, the impacts of the conflict could potentially be seen on domestic variable energy tariffs from the subsequent price cap, for the three months from July.

How will this affect UK inflation and interest rates?

UK inflation, which measures the pace of price rises, has eased relative to the heights reached immediately after Russia launched its full-scale invasion of Ukraine four years ago.

It has meant that the Bank of England has been able to cut interest six times since August 2024 to 3.75%.

The Bank recently said further cuts to borrowing costs are likely this year with another cut widely expected later this month, but if the oil price continues to rise is this now less likely?

Much depends on how long crude prices remain elevated, according to Subitha Subramaniam, chief economist and head of investment strategy at Sarasin & Partners.

If they do, she said: "It will start to cascade into other prices such as food, agriculture, industrial commodities and that's just going to really bleed into inflation."

The Bank's rate-setting committee next meets in a couple of weeks' time which really isn't enough time to assess the impact of higher oil prices on inflation.

So, in the short-term, Subramaniam said: "I would say the prudent course for the Bank of England would be to remain on hold."

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