Memes mocked the new model, analysts questioned its appeal and investors sold the automaker’s stock. A former Ferrari chairman warned of “the destruction of a legend.”
For help designing the fully electric car, Ferrari turned to the agency founded by Jony Ive, Apple’s former design chief, and the industrial designer Marc Newson.
Ford Motor has written off $20 billion in electric vehicle investments but says it is forging ahead with an electric pickup that will sell for $30,000 next year.
Geely is challenging the giant BYD by adapting quickly to swings in demand and energy prices, seizing on interest in electric vehicles prompted by the war in Iran.