How LinkedIn Found Its Social Platform Era NYT | Top Stories Isabella Kwai 4 June 2026 at 22:59 Celebrities and paid influencers have transformed the career-focused platform, which for some users, has become a job unto itself. © Annie Flanagan for The New York Times“This whole corporate, ‘move the needle,’ synergistic stuff — I think people are tired of it,” said Brooke Sweedar, a content creator on LinkedIn. “You have to do something else.”