Why Kylie Kelce’s Podcast, ‘Not Gonna Lie,’ Is a Breakout Hit NYT | Top Stories Jessica Testa 20 December 2024 at 00:29 But in her first interview since her podcast reached No. 1, she does share ideas about why the show has become a breakout hit. © Caroline Gutman for The New York TimesMs. Kelce, at her home studio, said the podcast would work only with advertisers whose goods she personally endorsed, such as Dunkin’, the show’s launch partner.