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Starbucks’ China Problem: Coffee Drinkers Want More for Less

For years, Starbucks was the dominant coffee chain in China. Now rivals offering local flavors and cheaper prices are crushing the company’s bottom line in its second-largest market.

© Jessica Lee/EPA, via Shutterstock

People in front of a Starbucks in Beijing in September. When the chain opened in China in 1999, no one else was really selling coffee.
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