LoginPatagonia Changed the Apparel Business. Can It Change Food, Too?
The outdoor apparel maker from California wants to fix farming. The first challenge is convincing consumers to think of it for sardines and beer.
Luke Peterson, of A-Frame Farm, holding Kernza, a type of wheatgrass that Patagonia Provisions is using, in a field outside of Dawson, Minn.
© Tim Gruber for The New York Times
