Apple Introduces iPhone 17, iPhone Air and Updated AirPods at Annual Event NYT | Top Stories Tripp Mickle and Brian X. Chen 10 September 2025 at 03:38 The Silicon Valley giant also introduced updates to its traditional smartphones, as well as its AirPods and Apple Watch. © Godofredo A. Vásquez/Associated PressApple’s chief executive, Tim Cook. Apple’s business faced a number of obstacles this year, including President Trump’s tariffs on China, where it makes many of its products.