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Same Product, Same Store, but on Instacart, Prices Might Differ

The findings are the latest example of how the notion of a single price is breaking down in the digital age, a trend economists say could be pushing up some prices.

© Hiroko Masuike/The New York Times

In tests in four cities across the country, nearly 200 volunteers checked prices on 20 grocery items on Instacart. They found differences in item after item.
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