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Today — 1 April 2026Main stream

How Instagram’s ‘PG-13’ Branding for Teens Unraveled

The social media giant, under legal pressure from the Motion Picture Association, has retreated from its use of the movie rating in its marketing.

© Loren Elliott for The New York Times

Instagram introduced Teen Accounts in 2024 in an effort to beef up privacy and address concerns about inappropriate content for teenage users.
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