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Starbucks’ China Problem: Coffee Drinkers Want More for Less

✇NYT | Top Stories
By: Alexandra Stevenson， Julie Creswell， Zixu Wang and Agnes Chang
19 December 2024 at 13:00
For years, Starbucks was the dominant coffee chain in China. Now rivals offering local flavors and cheaper prices are crushing the company’s bottom line in its second-largest market.

© Jessica Lee/EPA, via Shutterstock

People in front of a Starbucks in Beijing in September. When the chain opened in China in 1999, no one else was really selling coffee.

Starbucks’ China Problem: Coffee Drinkers Want More for Less

✇NYT | China
By: Alexandra Stevenson， Julie Creswell， Zixu Wang and Agnes Chang
19 December 2024 at 13:00
For years, Starbucks was the dominant coffee chain in China. Now rivals offering local flavors and cheaper prices are crushing the company’s bottom line in its second-largest market.
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