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The Starbucks Turnaround That Has Baristas and Customers Steamed
10 September 2025 at 02:24
Improved service, better seating and heartfelt messages are at the heart of Brian Niccol’s turnaround plan, but baristas say they’re under pressure.
The Strawberry Matcha Strato Frappuccino, center, at Starbucks requires six ingredients and two blenders to make.
© Nico Schinco for The New York Times
