The chipmaker, now the most valuable public company in the world, said strong demand for its chips should continue this quarter.

The grinning plush elves drove record revenue for the Chinese retailer in the first half of the year, and soon fans will have something new to lust after.

Despite recent criticism about its product outlook, the company reported strong sales of iPhones, Macs and services.

The company has devoted resources to autonomous driving rather than developing new models to attract car buyers.