John Deere, a U.S. Icon, Is Undermined by Tariffs and Struggling Farmers NYT | Top Stories By: Kevin Draper 4 September 2025 at 17:14 The tractor maker said that sales were down and that higher metal tariffs would cost it $600 million, while American farmers face dwindling overseas demand for some crops. © Dustin Miller for The New York TimesJohn Deere said it expected its 2025 sales for large agricultural machinery, the source of most of its revenue, to fall 15 to 20 percent.