How Bath & Body Works Comes Up With Its Holiday Scents NYT | Top Stories By: Jordyn Holman 24 December 2024 at 04:28 Every year, Bath & Body Works introduces a scent that it hopes will break through during the shopping season. It doesn’t have to smell like gingerbread. © Dave Sanders for The New York TimesThe nose likes what it likes. For a company like Bath & Body Works, the trick is to first catch the eye with something new.
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