German Company Launches Ad After Its Lift Is Used in Louvre Heist NYT | Top Stories By: Francesca Regalado 24 October 2025 at 12:51 The brazen daylight robbery of the Louvre on Sunday has turned into a marketing opportunity for Böcker, a German maker of cranes and elevators whose product was used in the heist. © Erol Dogrudogan/ReutersAlexander Böcker, the chief executive of the German crane manufacturer Böcker Machine Works, poses in front of a crane in Werne, Germany, on Thursday.