Animal Activists Target Farmers in Sonoma, Known as ‘America’s Provence’ NYT | Top Stories By: Soumya Karlamangla 2 September 2025 at 17:02 A new generation of activists has used extreme tactics and viral video to challenge farmers in Sonoma County, a region known for some of the industry’s most humane practices. © Rachel Bujalski for The New York TimesA protest organized by the group Direct Action Everywhere outside a Trader Joe’s in Berkeley, Calif., in August.
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