Why General Manager Is the Hottest Job Title in College Sports NYT | Top Stories By: Kevin Draper 10 January 2025 at 07:22 With players being paid and routinely changing schools, universities increasingly need someone besides a coach to put together a team. © David Butler II/ReutersBill Belichick is entering a college sports world that has more in common with the business practices of the N.F.L. than it used to.