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MS … NOW? As MSNBC Rebrands, a $20 Million Effort to Avoid Confusion.
4 November 2025 at 23:04
After three decades, the MSNBC brand will be retired on Nov. 15. The network has called in Rachel Maddow to help viewers make the transition.
The renaming of MSNBC to MS NOW is tied to a goal of its corporate ownership to avoid confusion between it and NBC News.
© Todd Heisler/The New York Times
