过去的几年里，AI 对于工具类软件的影响可谓是方方面面，甚至是原本被认为「纯脑力」的创意领域里，也出现了越来越多的 AI 影子。

这其中，又以 Adobe 和它旗下的 Firefly 模型的影响最为广泛和深远。

 

图｜Adobe for Business

 

在刚刚过去的 Adobe Max 2025 创意大会中，这家全球创意工具巨头如期带来了一系列产品升级。

除了 Creative Cloud 与 Firefly AI 的更新之外，还包括一套全新的声音生成工具，可以为视频生成完全独立的画外音，并且支持编辑音轨。

 

图｜Adobe

 

另外，Adobe Express 和 Photoshop 的网页版也迎来了专门的 AI 助理入口，让用户可以点开对话框、用自然语言指示 AI 编辑内容。

而根据 Adobe 自己的说法，它们的终极目标就是让 AI 参与到所有的设计应用里面，成为创意工具的一部分。

更开放的选择

首先，作为 Adobe 自家的模型根基，Firefly 自身先迎来了一波小升级。

在最新的图像模型 Firefly Image 5 中，模型支持生成的原始分辨率来到了 400 万像素，相比去年的 Firefly Image 4 的 100 万像素是一次明显的提升。

 

图｜Adobe

 

这也意味着，Firefly Image 5 搭配放大（upscaling）或者其他升采样（upsampling）工具之后，已经可以生成质量相当不错的 2K 和 4K 图像了，跑出来图的实用性也可以进一步提升。

此外，Adobe 还特别提到 Firefly Image 5 今年为生成人像做了特殊优化，优化重点仍然在于「真实感」——

简单来说就是不仅仅做到「不数错手指」，更能让生成的人像拥有「自然且符合环境的光影」：

 

 

而平时大家接触概率比较大的 Adobe 三大件—— Photoshop、Lightroom 和 Premiere 也各自得到了一波优化。

除了前面提到过的 PS 网页版支持可以用自然语言指挥的 AI 助手（正在内测）之外，在主应用中，Adobe 非常有格局的为主打的生成填充（Generative Fill）提供了第三方模型支持。

 

 

是的，你没看错。

现在用 PS 做生成式填充，除了 Firefly 之外，你还可以在 Gemini 2.5 Flash (Nano Banana) 和 Black Forest Labs 的 FLUX Knotext 中选择，与此前 PS Beta 中的相吻合。

而 LR 和 PR 本次更新的则是一些痒点问题，目前都处在测试阶段，何时实装尚未确定。

比如在最新的 LR Beta 里，Adobe 提供了利用 AI 智能识别大批量素材品质的「辅助剔除」（Assisted Culling）功能，能够根据焦点、清晰度等多指标自动挑选素材，对于一些素材量大且重复的项目（比如展会摄影）相当有用。

 

 

而 PR Beta 则是迎来了我们在手机上都很熟悉的自动前后景分离功能，Adobe 称之为 AI 对象蒙版（AI Object Mask），用于自动分离视频里的人物和背景，解放了一部分后期的手动操作。

 

面向视频的 AI

而在 Sora2 一炮而红，借助各种奇奇怪怪的主题视频占据了过去一个月的短视频应用版面后，Adobe 也带来了自己的视频 AI 工具。

不过相比 Sora2 的「全流程包办」，Adobe Firefly 本次更新的视频功能依然更偏向基础工具一些，方向集中在了两方面：AI 音频，与 AI 粗剪。

首先，Adobe Firefly 的工具箱中的生成音轨（Generate Soundtrack）功能进入了公测阶段，除了分析已有素材生成风格近似的 BGM 之外，也可以通过手动添加提示词的方式控制生成音乐的氛围。

 

图｜Adobe

 

但这项功能真正的亮点在于它的「商业安全」属性，Firefly 生成音轨的素材全部来自已获授权的音乐，用户用 Firefly 生成音乐之后可以直接商用。

这样一来，用 Firefly 生成的音乐虽然质量可能受限，但比起交罚款肯定更受企业用户的青睐。

除了生成背景音乐，Firefly 本次也公测了生成语音（Generate Speech）功能，它的形式和目前已经商用的文字转语音模型类似，支持来自 Adobe 和 ElevenLabs 的 50 多种风格和 20 余种语言。

 

 

此外，还有一款基于 Firefly 模型的「网页版视频编辑器」Firefly Video Editor 在本次 Adobe Max 上宣布即将进入内测。

这个网页端的工具除了上述 Firefly AI 功能之外，还支持一些轻量化的编辑功能，以及多轨道素材，你可以类比成剪映的网页版，内测预计将于 11 月开启。

 

 

Adobe 的野望

总之，今年 Adobe Max 大会上，除了给自己的传统工具（PS、PR、LR 等等）加强了 AI 参与，以及提升 Firefly 模型增加更多功能之外，Adobe 还透露了自己对于「创意工具 + AI」的设想。

 

图｜Adobe for Business

 

根据 Adobe 自己的说法，它正在努力打造一个超越单一应用的 AI 总指挥——名为月光计划 (Project Moonlight)，一个用于社交媒体创意和管理的 AI 代理（agent）角色。

 

图｜Adobe

 

与 PS、PR 等等传统形态的创意工具相比，Adobe 给月光计划规划的未来是很宏大的：它本身并不是一个工具软件，而是一个能够调用你所有 Adobe 应用的、熟悉你个人风格的代理人。

换句话说，月光计划可以连接 PS、PR、Adobe Express 或者 Firefly 网页版里内嵌的 AI 工具，通过学习你的 Creative Cloud 云盘、甚至是你的社交媒体账户（如果你给授权的话）的特色和调性，来帮你完成将一般素材转变为带有个人风格的作品的过程。

 

图｜Adobe

 

当然，Adobe 自己对于这个理念的解释还是很简单的：让 AI 通过你手动创作的素材，学习你的风格，在下一次创作的时候帮你代办一些重复性的工作，提高你的效率。

但问题是，Adobe 这种做法恰恰也在触及所谓「创意工作」的根基。

更何况 Adobe 自己就是全球最大的创意工具软件的开发商，这种「把用户的创作过程用一个企业私有的黑箱接管」的行为，哪怕打着效率的大旗，难道听起来难道不可疑吗？

 

 

当然，就目前 Firefly 的应用来看，Adobe 的 AI 工具并没有那么耸人听闻。

目前实装和公测的大部分功能，仍然是以代管批量处理和重复操作为主，以及抠像之类繁琐的工作。

更重要的是，Adobe 也选择了类似谷歌的「自然语言指挥」模式，主打的就是上手门槛低。

 

 

此外，Adobe 对于 Project Moonlight 的规划也不局限在创意方面。在官方的访谈中，项目负责人还提到了这样一种应用场景：

对话式创作：将与经纪人的对话转化为创意内容。当您与经纪人交流想法时，它会生成符合您方向的图片、视频和社交帖子，让您轻松将创意转化为实际行动。

数据驱动的增长和战略：链接您的社交渠道，让您的代理分析绩效、识别趋势并制定内容策略，以扩大您的受众并加强您的创意品牌。

也就是说，Project Moonlight 作为一个 AI agent，不仅可以接管繁杂的重复操作，更重要的是能帮用户理解甲方的抽象对话、以及帮忙经营你的个人 IP。

 

 

如果从这个角度看，那 Adobe 设计的这个 AI 的确是在努力「解放创造力、造福人类了」。

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Few other companies have had as much influence on the Mac and its success as Adobe. Founded just over a year before Apple launched the Mac, its original mission was to develop and market its new PostScript page description language, originally designed and written by Adobe’s co-founders, John Warnock (1940-2023) and Charles Geschke (1939-2021). Steve Jobs (1955-2011) was an early enthusiast who shared their vision. After an unsuccessful bid to buy Adobe, Apple bought a 19% stake in it and paid in advance for a five-year licence for PostScript. When Apple introduced its first PostScript laser printer, the LaserWriter, in March 1985 the partnership launched the Desktop Publishing (DTP) revolution.

Adobe Illustrator (1987)

The same year the LaserWriter brought PostScript and its fonts to the first DTP designers, Adobe started development of its first retail software product, Illustrator, released two years later in 1987. This is a vector graphics editor aimed initially at creating in Encapsulated PostScript Format (EPSF), so had to render the bézier curves of PostScript into the Mac’s QuickDraw graphics.

Illustrator wasn’t offered for Windows for another two years, and even then was widely criticised for lagging behind its Mac version. It wasn’t until 1997 that the Windows version achieved parity. Adobe’s major competitor, Aldus FreeHand, was preferred by many professionals until Adobe bought Macromedia in 2005, following which it was quietly suffocated.

This is Adobe Illustrator running in Mac OS X 10.2 Jaguar in early 2003.

Adobe Photoshop (1990)

In 1988, Adobe bought the distribution licence to a raster graphics editor already named Photoshop by its original developers, brothers Thomas and John Knoll. The first Adobe version was released for Macs only in February 1990. It has the distinction of being the major app developed using Apple’s MacApp class library, and wasn’t released for Windows until late 1992, by which time it was establishing itself as the standard, particularly for pro photographers. In 2007 it was joined by Adobe Photoshop Lightroom, an image management app that became the standard when Apple discontinued Aperture in 2015.

This is Adobe Photoshop in Mac OS 9.2, in late 2002.

And this is its matching Mac OS X version in 10.2 Jaguar.

Adobe Premiere (1991)

Digital non-linear video editing was in its infancy in 1991, when SuperMac Technology developed a QuickTime-based app to support its Video Spigot capture card. Adobe purchased the whole project, and four months later at the end of 1991 released the first version of Adobe Premiere. Although severely constrained by hardware of the time, it proved another successful Mac-only product until its Windows version was released almost two years later, and the product was renamed Adobe Premiere Pro in 2003.

In 1995, Premiere was joined by After Effects following Adobe’s acquisition of Aldus the previous year. After Effects provides digital effects including motion graphics and compositing. In 1999, Apple released Final Cut Pro, whose early development had been by the first Premiere development team working for Macromedia, and has since added Motion and other apps to form its Pro suite. They successfully competed against Adobe’s video products on the Mac.

PDF and Adobe Acrobat (1993)

I have already given a fuller account of the history of PDF and Adobe Acrobat on Macs.

This is Acrobat Distiller 4.0 running on Mac OS 9.1 in early 2001, showing some of its bewildering array of options for turning PostScript files into PDF.

Adobe provided its free Acrobat Reader for Mac OS X, here seen in 10.0 Cheetah.

Adobe FrameMaker (1995)

FrameMaker, originally developed by Frame Technology, is a high-end technical publishing system bought by Adobe in 1995. It was then offered in a premium version with extensive support for SGML, seen here in 2002, two years before Adobe dropped this Mac version.

Adobe PageMaker (1995-2001)

From its launch in 1985, the leading page layout app for Macs had been Aldus PageMaker, which Adobe acquired when it purchased Aldus in 1994. By this time, PageMaker was under increasing pressure from QuarkXPress, which had become preferred by many professionals. As a result, Aldus had already started to develop what it claimed would be its “Quark killer”, and Adobe continued that. It then discontinued support for PageMaker in a final version released in 2001, which notoriously didn’t support Mac OS X and was never ported to Intel Macs either.

Adobe InDesign (1999)

Early development on what was to become Adobe InDesign had started in Aldus before it was swallowed up by Adobe, and its first version was released in 1999, for both Windows and Mac OS. When Mac OS 10.0 Cheetah was released in March 2001, InDesign was its first native page layout app, as well as the first to support Unicode and advanced features of OpenType fonts. As QuarkXPress entered a decline, InDesign became the DTP product of choice.

This is Adobe InDesign in its early days, seen here editing Christmas cards in Mac OS X 10.2 Jaguar in December 2002.

Adobe Dreamweaver (2005)

Dreamweaver is a website development app that originated in Macromedia in 1997, and was acquired by Adobe with its purchase of that company in 2005.

Adobe Dreamweaver is seen here running in Mac OS X 10.6 Snow Leopard in August 2009.

Flash (2005-2020)

Another of Macromedia’s products that Adobe acquired in 2005 was Flash, a rich multimedia software platform that became enormously popular in websites including YouTube and many corporate sites. Flash came with its own scripting language ActionScript, but proved a security nightmare because of its long series of exploited vulnerabilities. Although Flash Player was almost universal on Macs, Apple refused to allow Flash support on its devices, leading to a bitter standoff between Steve Jobs and Adobe. About a year later, much to the relief of security staff around the world, Adobe announced it would cease Flash development; it was deprecated in 2017, and all support stopped at the end of 2020.

‘Shockwave Flash’ and the Flash Player plagued Mac OS X Tiger in 2006.

Others

There have been and still are many other apps from Adobe. One of my favourites was LaserTalk, first released by Emerald City Software in 1988. This was a PostScript debugger acquired by Adobe and bundled in its PostScript SDK. Finally, there was Adobe Streamline, a tool for converting bitmap graphics into Adobe Illustrator vector graphics, first released in 1989, and absorbed into Illustrator in about 2001. No doubt you will also have your own favourites.

Apple sold its 19% stake in Adobe in 1989, and in 2011 Adobe introduced its Creative Cloud subscription service, that two years later replaced its popular Creative Studio DVD distributions with perpetual licences.