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Once Shunned by Japanese Consumers, Korean Rice Now Flies Off the Shelves

25 April 2025 at 23:29
Faced with shortages and rising prices for domestic rice, many Japanese are doing what was once unthinkable — buying a foreign variety.

© Kim Jae-Hwan/SOPA Images, via Reuters

Japanese tourists looking at rice at a supermarket in Seoul on Monday. Some Japanese visitors are taking rice souvenirs home with them.
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